“…Factors that “push” people to start their own business include situational factors that take away the element of choice from women, such as the need to earn and provide for their family, redundancy and unemployment (Robinson, 2001), whereas the “pull” factors are associated with women who choose to create and manage businesses out of their desire for independence, self-fulfillment or wealth and social status (Orhan and Scott, 2001; Alstete, 2002; Jabeen et al , 2015; Jafari-Sadeghi et al , 2021). Women in the GCC are “pulled” to entrepreneurship by an ambition to gain more independence, recognition, flexibility at work and nurture their creative skills (Almobaireek and Manolova, 2013; Aloulou, 2015; Tlaiss, 2015b; Khan and Sharpe, 2016; Dutta, 2017; Redien-Collot et al , 2017; Ennis, 2019; Vracheva et al , 2019). However, they are also “pushed” by social and cultural pressures to comply with their main social role as caregivers (Ghouse et al , 2019).…”