Innovation Culture as a Component of the Innovative Environment Economic Culture

Abstract

The history of human civilization shows that society has always needed people who possess high intellectual and creative potential and extraordinary analytical abilities. Today, a great role in social progress is played by the intellectualization of society, when the whole world uses new information technologies, which undoubtedly expands the cognitive capabilities of man. New technologies are being developed, new phenomena and facts are being discovered, new theories and knowledge, new sciences are appearing, and their study is accompanied by the development of new research tools. Such intensive development of scientific potential affects the intellectual culture of society, which promotes the invention, innovation and development of fundamentally new technologies for research and dissemination of knowledge in the socioeconomic space to ensure competitive advantages of enterprises in a market economy. The innovative activity of Ukrainian enterprises is determined not only by their innovative potential, but also by the innovative environment, in which the leading role is played by innovation culture. This is due to the fact that the growing complexity of technology and the dynamics of the technical process require the creation of innovation culture, which promotes change making and production of customer-oriented innovative products. Such a culture is characterized by clear goals, innovative energy, willingness to take risks, and courageous technical solutions. The definition of innovation culture as a component of innovation potential, "which characterizes the level of educational, cultural and sociopsychological readiness of individuals and society as a whole to perceive and implement the idea of economic development on an innovative basis" is given in the Law of Ukraine "Priority Areas of Innovation in Ukraine" [3]. Innovation culture is believed to be a functional subsystem in the innovation system of the enterprise, and it has its own potential and is able to stimulate the use of innovation potential of both the enterprise and its individual worker. Innovation culture is formed by means of an effective system of incentives, transparent and accessible information and communication flows, the development of modern organizational structures for competence and knowledge management. Innovation culture is able to direct the development of innovation potential for social purposes, which shows its humane nature, which is in line with the global trends in labor socialization. Innovation culture also harmonizes the interests of all innovation process participants throughout the innovation chain, as the technical capabilities of the enterprise do not always coincide with its social intentions, and the economic