Proceedings of the 4th International Conference on Management, Economics and Business (ICMEB 2019) 2020
DOI: 10.2991/aebmr.k.200205.029
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Innovation and Business Strategy at State-Owned Enterprises: Evidence From Indonesia

Abstract: This study scrutinize the business strategy at State-Owned Enterprises (SOEs) in Indonesia that is affected by innovation. Formulation and implementation of SOEs business strategies are theoretically and empirically determined by innovation. The purpose of this study was to determine and analyze the effect of innovation on business strategy of SOEs. This study was conducted using a survey method with a quantitative approach. The units of analysis of this study were 64 SOEs that have applied the Criteria for Pe… Show more

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Cited by 2 publications
(1 citation statement)
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“…Through social media, a company can easily build its brand to increase its business activity (Cestyakara, 2013;Martyr & Gambett, 2013;Odoom et al, 2017). Thus, social media marketing helps SMEs in Indonesia to encourage them to invest more in digital marketing (Chatterjee & Kar, 2020;Mayasari, 2019;Iqbal et al, 2020).…”
Section: Social Media Marketingmentioning
confidence: 99%
“…Through social media, a company can easily build its brand to increase its business activity (Cestyakara, 2013;Martyr & Gambett, 2013;Odoom et al, 2017). Thus, social media marketing helps SMEs in Indonesia to encourage them to invest more in digital marketing (Chatterjee & Kar, 2020;Mayasari, 2019;Iqbal et al, 2020).…”
Section: Social Media Marketingmentioning
confidence: 99%