Innovation, Alliances and Management of Halal Products as Strategies to Increase MSME Competitiveness in the Era of the Covid-19 Pandemic

Khairawati, Salihah; Marianti, Dina Juni; Wijiharta,

doi:10.54099/aijb.v1i2.169

Cited by 4 publications

(4 citation statements)

References 6 publications

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“…The study found out that social networking adverts positively regulate the relationship between the entrepreneur's reactive nature and the performance of SMEs. It has also been confirmed that social network advertisements facilitates entrepreneurial orientation by improving companies' capability to access, recognize, and organize external resources that are beneficial to SME's effectiveness (Alraja, et al, 2020;(Khairawati et al, 2022;Lubis & Irawati, 2022). Ogunnaike and Kehinde (2013) too found out that digital social media such as Facebook has a significant impact on the sales turnover of SMEs.…”

Section: Literature Review Facebook and Sme Performancementioning

confidence: 97%

How Facebook Adoption Impacts SMEs Performance

Richard,

Osunsan,

Onyait

et al. 2024

AIJB

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The rise in social media usage has revolutionized information dynamics, transforming traditional communication into a multidirectional, interactive process. This study explores the impact of Facebook adoption on Small and Medium-sized Enterprises (SMEs) performance, addressing a notable gap in the Ugandan context. A quantitative survey involving 120 SMEs employed a comprehensive questionnaire validated for content and reliability. Existing literature suggests that Facebook positively influences SME performance, more so in areas like cost-effective marketing and customer engagement. Results highlight a moderate to high levels of Facebook adoption among SMEs. Correlation analysis reveals positive associations between Facebook adoption and SME performance. Regression analysis further signifies Facebook's significant impact ( =0.142, P<0.0003), particularly through customer engagement (B=0.263, p<0.029). The study points out the unique relationship between Facebook adoption and SME performance and thus recommend businesses to strategically engage with customers on this platform. While the model explains a part of SME performance, areas for future research to explore additional influencing factors are recommended.

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Section: Literature Review Facebook and Sme Performancementioning

confidence: 97%

How Facebook Adoption Impacts SMEs Performance

Richard,

Osunsan,

Onyait

et al. 2024

AIJB

View full text Add to dashboard Cite

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“…Manufacturing companies are responsible for the increasing environmental damage as a result of industrial developments that encourage environmental degradation and depletion of natural resources. Government policies, consumer preferences, and company strategies are adjusted to become more environmentally friendly (Basriani et al, 2021;Iskamto, 2020Iskamto, , 2021Khairawati et al, 2022Khairawati et al, , 2022Selvia, 2022) As the business world evolves, the level of competition influence the fashion market. Business sector must be observant to see trends in society to maintain their existence, such as product environmentally products (green products).…”

Section: Introduction Introductionmentioning

confidence: 99%

Impact of Environmental Knowledge and Green Brand Image on Green Repurchase Intention by Mediation of Attitude

Aisyah

Shihab

2023

AIJB

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This paper seeks to examine the role of attitude towards green product on the relationship between environmental knowledge and green brand image for green repurchase intention. The research method used is quantitative descriptive research with Structural Equation Modeling (SEM) approach. The population in this study was collected from 125 respondents’ consumers who have used environmentally friendly slow fashion products (Fjallraven, Converse dan Timberland) in Jabodetabek – Indonesia. Findings – It was found that environmental knowledge has a significant positive effect on green repurchase intention. Green brand image has an insignificant positive effect on green repurchase intention. Furthermore, variable of attitude towards green product and green brand image has a positive and significant effect on green repurchase intention through attitude towards green product.

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“…The halal label is also the process of conveying messages by producers to consumers regarding information on certainty of product status that is safe for consumption and use. In addition, the halal label also guarantees that the product is halal so that it reassures consumers and makes the right choice before deciding to buy (Marianti et al, 2022) 2. Brand Image Gil-saura et al, (2020) claims that since brands can be found anywhere, they can be a form of generating a self-label and a connection to the notion that we are what we consume.…”

Section: Introductionmentioning

confidence: 99%

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

Ridwan,

Luki Adiati Pratomo

2023

j. ekon. n.a. econo.

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This research aims to examine the shopping behavior of halal-labeled food and the role of several factors in shaping consumer attitudes. Indonesia is a country with the largest Muslim population in the world, leading to high consumption of halal products. The demand for halal food continues to rise in the global market, with the halal food industry expected to reach trillions of dollars by 2027. Brand image, trust, and satisfaction are believed to influence consumer attitudes in purchasing halal-labeled food. This study employs a quantitative approach with a survey method and a questionnaire as the data collection instrument. Respondents are asked to assess variables related to shopping behavior of halal-labeled food using a Likert scale. The research findings conclude that brand image, trust, and satisfaction positively influence consumer attitudes in buying halal-labeled food. Therefore, companies need to enhance brand image, strengthen trust, and ensure customer satisfaction to improve consumer attitudes towards halal-labeled food. By optimizing these factors, consumers are expected to be more inclined to purchase and consume halal food products, thereby supporting the growth of the halal food industry in Indonesia. The managerial implications of this research suggest that companies should reinforce their brand image, enhance consumer trust, and ensure customer satisfaction to cultivate positive attitudes towards halal-labeled food products

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Innovation, Alliances and Management of Halal Products as Strategies to Increase MSME Competitiveness in the Era of the Covid-19 Pandemic

Cited by 4 publications

References 6 publications

How Facebook Adoption Impacts SMEs Performance

How Facebook Adoption Impacts SMEs Performance

Impact of Environmental Knowledge and Green Brand Image on Green Repurchase Intention by Mediation of Attitude

Halal-Labeled Food Shopping Behavior: The Role of Image, Trust, and Satisfaction With Attitude

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