Innotin game supporting collective creativity in innovation activities

Parjanen, Satu; Hyypiä, Mirva

doi:10.1016/j.jbusres.2018.10.056

Cited by 43 publications

(19 citation statements)

References 53 publications

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“…As an example, ideation games and future scenario techniques have been used to promote collective creativity, collaboration, experimentation and risk taking through the use of tangible symbols and actions (Parjanen & Hyypiä, 2019; Patricio, 2017) as well as helping participants break way from habitual thinking (related to existing routines in organizations) through the use of dynamic feedback elements incorporated into a game (S.K. Gudiksen, 2014; Schulz et al, 2015).…”

Section: Resultsmentioning

confidence: 99%

Gamification approaches for open innovation implementation: A conceptual framework

et al. 2021

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In today's business environment, knowledge sources for innovation are widely distributed n the economy, pushing firms to shift from a closed to an open model of innovation. However, the successful implementation of an open innovation model requires overcoming the inertia that hinders organizations facing environmental changes. The aim of this research is to build a conceptual framework of how gamification approaches might help firms overcome inertia in open innovation implementation following an organizational change perspective. After a systematic literature review, we posit that a gamification approach can help firms overcome inertia shortcomings with respect to the three stages of organizational change that are needed to implement open innovation: unfreezing, moving and institutionalizing. This research sheds light on the barriers to open innovation and contributes to the theoretical literature on gamification. Organizations can take advantage of the new opportunities in gamification to manage the challenges of implementing an open innovation process.

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Section: Resultsmentioning

confidence: 99%

Gamification approaches for open innovation implementation: A conceptual framework

et al. 2021

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“…Relates to: Creativity, Critical Thinking "Researchers tend to agree games as a methodology foster creativity in interdisciplinary collaboration, not only computer based games (Horne, 2013;Tan, 2017) but also board, tinkering and playful games (Parjanen & Hyypiä, 2019;Bevan et al, 2015;Schulz et al, 2015)…The importance of the order of tasks, the role of the warming up exercises, engagement of players, generating a good spirit, support of cross boundaries of different knowledge, and help to players from different backgrounds and perspectives to communicate and build common ground are highlighted as critical elements of playing games for creativity purposes" (Moiranoa et al, 2020: 6). "To develop critical thinking, education activities should be appropriate and based on the principles of active learning, which Fink (2003) classifies as follows: First, information and ideas based on the use of primary and secondary sources found in class, out of class or online; second, experience concerning the activities of doing, observing or simulations; and third, reflexive dialogue, which may include writing papers, portfolios or diaries" (Bezanilla et al, 2019: 3).…”

Section: Discussionmentioning

confidence: 99%

Developing critical thinking, collective creativity skills and problem solving through playful design jams

Tang

Vezzani

Preez

2020

Thinking Skills and Creativity

126

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“…This information would be useful because playfulness represents an easy form of stimulation. Indeed, the strong contribution of gamification in stimulating creativity has been recently discovered (Parjanen and Hyypiä, 2019). Finally, another source of concern may be related to the low percentage of females in the sample used for Study 4, as well as the limited size of the entire sample for the same study.…”

Section: Discussionmentioning

confidence: 99%

Value co-production made easy: the role of fantastical thinking

Addis

Miniero

Ricotta

2020

EJM

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Purpose The purpose of the paper is to investigate the role individual fantastical thinking (FT) plays in increasing the returns of value co-production by using technology-based services (TBSs). Design/methodology/approach This research combines 3 laboratory experimental studies with a survey, collecting data from 373 participants in total. An ad hoc customization Web-based tool – TBS - was created for the purpose of the studies. Findings FT increases the outcomes of value co-production via a chain reaction, as follows: FT increases the perceived ease of value-production; perceived ease of value coproduction increases enjoyment; enjoyment increases a broad range of key outcome variables of value co-production, namely, attitude and purchase intention toward the co-designed products; the number of interactions and time of interaction in the value co-production process, which measure its efficiency; expert perceived quality and novelty of the co-designed products; ordinary perceived quality and novelty, satisfaction and willingness to pay for the co-designed products. Research limitations/implications The procedure to activate FT requires relatively long training for participants, which might reduce the applicability of the procedure in other settings. Practical implications This study suggests a way to prevent failures in value co-production at the design stage mediated by TBSs. The proposed framework supports a decrease in task complexity for the consumer, thus reducing the stress experienced by participants. As a side effect, this study presents a useful framework to better highlight the benefits and costs associated with value co-production, thus making the return on investment measurement easier to perform. Originality/value The relevance of the findings to existing marketing literature lies in the advancement of knowledge related to value co-production processes by introducing the role of FT, a cognitive process designed specifically for consumer research and marketing.

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Innotin game supporting collective creativity in innovation activities

Cited by 43 publications

References 53 publications

Gamification approaches for open innovation implementation: A conceptual framework

Gamification approaches for open innovation implementation: A conceptual framework

Developing critical thinking, collective creativity skills and problem solving through playful design jams

Value co-production made easy: the role of fantastical thinking

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