“…In particular, when present, these unobserved heterogeneity effects can have very real implications for the accurate assessment of the effects of variables and for the design of countermeasures to reduce injury severity. This realization has resulted in many more studies in the past five years or so that consider unobserved heterogeneity effects, including in SOR structures (see Srinivasan, 2002, Eluru and Bhat, 2007, and Christoforou et al, 2010, in UR structures (see Milton et al, 2008, Anastasopoulos and Mannering, 2011, Chen and Chen, 2011, and Moore et al, 2011, and in GOR structures (see Eluru et al, 2008). 2 The GOR structure discussed here is quite different from other generalizations of the ordered structure used in Quddus et al (2010) and Wang et al (2011).…”