Inhibitors and Facilitators for Mobile Payment Adoption in Australia: A Preliminary Study

Abstract

Abstract

Past, present and future of mobile payments research: A literature review

“…Surprisingly, we identified only four papers focusing exclusively on merchants. Three of them uncovered the various barriers to the merchant adoption [54,83,78]. Researchers found barriers such as high costs (transaction fees), complexity (ease of use), lack of relative advantage, low compatibility, and the interdependence between consumers and merchants at an early stage of development.…”

Mobile Payment: Towards a Customer-Centric Model

“…As summarised in [19] the demand side of mPayment (customers and end-users) has been studied empirically and qualitatively through models such as TAM (Technology Acceptance Model) and TTF (Task-Technology Fit), including participants from a country or a region [3], [8], [11], [14][15], [25][26][27][28][29][30]. These studies have identified a number of mPayment factors influencing negatively or positively customer adoption and use (Figure 2).…”

“…The customer subgroups in the table refer to the target groups of mCommerce customers, and to customers who use contactless payment for traditional or innovative services [11]. Customers have been found to be willing to accept mPayment services depending on the context of the offer but have not created a strong demand for them [8][9], [11], [13][14][15], [17].…”

“…The enabling cost (customer needing a mobile device supporting the technology used for mPayment) may also become a barrier but its importance may vary depending on the customer demographics [2], [8], [14], [26][27]. Convenience (related to 'perceived ease of use' in TAM) refers to the degree of effort needed by the customer to execute a payment (including registration, access, device usability, time needed to complete the transaction) [ 2], [8], [11], [14][15], [17]. Value added (related to 'perceived usefulness' in TAM) refers to the additional benefits for the customer when using mPayment such as saving time, saving the need to interact at POS, replacing the need to carry cash or use multiple plastic cards) [8], [11], [14][15], [17], [27].…”

“…Value chain models, service models (scenarios), and business models involve the players in the technology enablers and service enablers stakeholder groups [1][2][3][4][5][6][7], [10], [12][13], [25]. The demand side (customers and end-users) has been modelled through acceptance and adoption models to identify critical success factors and barriers to adoption [11], [14][15][16][17], [25][26][27][28][29][30]. This section reviews the relevant findings and proposes a model for the study of the dynamic relationships between the stakeholder groups and between mPayment adopters and stakeholders.…”