The overall Situation of the Information Professional is described and analysed. Demands from the public äs well äs from the private sector are considered. A number of challenges to the Information Professional are set up äs a framework, challenges coming from new types of users, new subjects, interdisciplinary subjects, new categories of Information, new types of Job, new types of management, new ways of work, new types of personal responsibility, new working environment problems, new Information technology, new communication and the Implementation of well-known forms of communication, new possibilities for distribution of Information, new ideas and modes of thinking relating to core concepts in Library and Information Science, and the growing problem of keeping up-to-date with the developments of the Information profession. Especially new Information technology and its introduction into the organization are treated. The concept of subsidiarity is applied in order to develop a new principle for Job content in relation to Information technology.