“…The product is information that will allow organizations to predict the behavior of their competitors, suppliers, customers, technologies, acquisitions, markets, products and services, and the general business environment, with a particular degree of certainty (Caseiro & Coelho, 2018, 2019. Similarly, several studies demonstrate that financial capacity (Marullo et al, 2018;Samaeemofrad & Van Den Herik, 2018a, 2018bTangkesalu & Suseno, 2018), technological capacity (Franca Vargas et al, 2016;Marullo et al, 2018;Potjanajaruwit, 2018), and dynamic capacity (Asadinasab et al, 2013;Behl, 2020) influence the competitive power of startups. Behl (2020), from the dynamic capability theory, argues that Big Data Analytics capabilities influence startups' competitiveness as the startup needs to survive and compete with giant companies.…”