The purpose of the work is to develop recommendations on the functioning and development of the fisheries complex of the Crimea from the standpoint of the ecosystem approach based on the study of the concepts of state and business management of fisheries activities.The methods used: dialectical and systematic approaches, generalization, logical research methods, including analysis and synthesis, allowed us to formulate meaningful characteristics of the policy of state fisheries management and the internal policy of fisheries management, as well as to focus on the organization of environmentally responsible fisheries management.An element of novelty is the development of scientific and applied aspects of the organization of the process of implementing fisheries management activities based on the introduction of strategic management tools for industry enterprises and minimizing the negative impact on aquatic (marine) ecosystems.Research results: conceptualization of the problem of strategic management of fisheries activities for the development of qualitatively new methods and solutions for the development of the fisheries complex of the Crimea.The practical significance lies in the development of recommendations for the effective use of regional determinants of the Crimea and the creation of a sustainable managed raw material base of the fisheries complex of the region.