“…There is strong empirical evidence linking information quality and system use at the individual level of analysis (DeLone & McLean, 1992, 2003Petter et al, 2008) through net benefits or the extent to which a system contributes to the success of individuals (e.g., compatibility, relative advantage, image). Furthermore, recent research in online marketing confirms a positive relationship between consumer perceptions of website information quality and consumer website trust (Floh & Treiblmaier, 2006;Mithas, Ramasubbu, Krishnan, & Fornell, 2006;Wang, Wang, Cheng, & Chen, 2009). In the information systems literature, perceived information quality has been shown to directly influence trusting beliefs and indirectly affect intention to use (Nicolaou & McKnight, 2006).…”