Information processing by elderly consumers: a five-decade review

Guido, Gianluigi; Pichierri, Marco; Rizzo, Cristian; Chieffi, Verdiana; Moschis, George P.

doi:10.1108/jsm-09-2019-0368

Cited by 25 publications

(18 citation statements)

References 96 publications

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“…They typically prefer more affective rather than cognitive approaches, 21,22 they can experience longer information processing times 23 and their pre-existing beliefs can be more resistant to change. 24 Videos can enable efficient communication of affective content 25 and have been found to be an effective means of conveying information to older people, 26 including in relation to physical activity. 17,27 Video formats also permit modelling of activity, which is consistent with the emphasis in social learning theory on automatic learning via observation.…”

mentioning

confidence: 99%

Communicating with older people about physical activity

Pettigrew

Jongenelis

Rai

et al. 2021

Australian and New Zealand Journal of Public Health

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Objective:Little is known about how to effectively encourage higher levels of activity among older people. This study tested the effectiveness of a public service advertisement designed according to recommendations for communicating with older audiences and featuring five types of moderate-to-vigorous physical activity: tennis, line dancing, cycling, swimming and jogging.Methods: A survey administered to 1,200 Australians aged 50+ years assessed effects of the public service advertisement on: motivation (intrinsic and extrinsic); perceived believability, relevance, and effectiveness; and feelings elicited (e.g. interest, hope, guilt). Open-ended questions enabled respondents to describe aspects of the ad they considered to be most and least effective.Results: Moderate to high scores were obtained on the motivation measures and the ad evaluation criteria of perceived effectiveness, likeability, believability and personal relevance. Mean scores for the feelings measures were generally low, with the exception of the positive feelings of being interested, inspired, hopeful and determined. Conclusions:The results suggest physical activity promotion ads can be motivating across age and socioeconomic subgroups of older people.

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confidence: 99%

Communicating with older people about physical activity

Pettigrew

Jongenelis

Rai

et al. 2021

Australian and New Zealand Journal of Public Health

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“…Studies have shown that institutional factors affect the adoption of innovation (e.g. Bondarouk & Brewster, 2016;Guido, Pichierri, Rizzo, Chieffi, & Moschis, 2020).…”

Section: Institutional Factors Affecting the Deployment Of Artificial Intelligencementioning

confidence: 99%

Determinants and Impact of Artificial Intelligence on Organizational Competitiveness: A Study of Listed American Companies

Iwuanyanwu¹

2021

JSSM

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This study investigated the institutional factors affecting the application of Artificial Intelligence (AI) by American companies. The objectives of the study were to: 1) determine the institutional factors affecting AI; 2) evaluate the impact of institutional factors on application level of AI; and 3) assess the impact of AI on organizational competitiveness. This study adopted a survey research design. The population of the study is comprised of all publicly quoted companies on NASDAQ (National Association of Securities Dealers Automated Quotations). Data collection was aided by structured questionnaire. In line with the 10% rule of thumb for large population size, 330 companies were taken as the sample size for the study. The 330 companies were randomly selected, and a copy of questionnaire dispatched to each company, making a total of 330 copies of questionnaire administered. Result shows that the relatively high-ranking institutional factors affecting AI application are Competitors' activities, Consultants/Professional bodies, actions of Multinational organizations, and the need to satisfy customers. A thematic analysis of the high-ranking factor shows that the mimetic factors (i.e., competitors' activities and actions of multinational organizations) are the strongest factors driving the application of AI by the companies. The normative factor (i.e., recommendations of consultants/professional bodies/experts) also has appreciable influence on AI application. Result also shows that institutional factors jointly account for an appreciable level of AI application in American companies. Result suggests that the application of AI has a significantly positive impact on organizational competitiveness. This makes it compelling to encourage investment in AI given its significantly positive impact on organizational competitiveness. The study contributes to knowledge by providing em-How to cite this paper: Iwuanyanwu, C. C.

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Section: Effects Of Ageingmentioning

confidence: 99%

“…In their review, Guido et al (2020) collect and analyze literature on elderly consumers' information processing. Contrasting Bateson's (2020) personal commentary, Guido et al (2020) focus on scholarly research in the area and highlight sensation, attention, interpretation and memory. The authors condense valuable insights from this 50-year analysis and underline the need for adapted practices and information presentation.…”

Section: Effects Of Ageingmentioning

confidence: 99%

Guest editorial: age is a construct, not a characteristic

Kuppelwieser

Klaus

2020

JSM

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Purpose In aging societies all over the world, an increased understanding of age and age-related insights is critical to theory development, generalizations, model adaptations and managerial insights. Researchers and managers mostly rely on chronological age for adapting their approaches; they assume chronological age as a customers’ characteristic and neglect differing behaviors between individuals of the same age. When motivations enter the fray, chronological age as an individual’s attribute becomes indiscriminate. Consequently, findings adopting this age concept differ widely. Design/methodology/approach This special issue of the Journal of Services Marketing consists of ten articles that focus on different aspects of aging. Findings The articles change perspectives on age when describing ageing from an individual’s perspective. The articles also comment on social needs and discuss well-being in later life stages. Originality/value The authors offer a broad view on age and ageing to promote age-related research.

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Information processing by elderly consumers: a five-decade review

Cited by 25 publications

References 96 publications

Communicating with older people about physical activity

Communicating with older people about physical activity

Determinants and Impact of Artificial Intelligence on Organizational Competitiveness: A Study of Listed American Companies

Guest editorial: age is a construct, not a characteristic

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