Information or attention? An empirical study of user contribution on Twitter

Why users contribute knowledge to online communities: An empirical study of an online social Q&A community

“…Based on social exchange and social capital theories, organizational rewards, such as higher salaries, bonuses, and promotion opportunities, have been found to be positively related to knowledge-contribution behaviors [14]. In addition, direct ties and personal relationships rooted in virtual communities have been shown to be positively related to the level of knowledge contribution [51,34]. Individuals who seek to maintain and strengthen social networks ties will more frequently participate in virtual communities and contribute knowledge [16].…”

“…Numerous studies have indicated that the attention economy drives the community, with contributors competing for readers' attention. The expectation of getting widespread attention motivates video contributions on YouTube [33], and attention from followers inspires Twitter posts [51]. According to social exchange theory, users exchange information and attention in online social knowledge communities.…”

“…The internal structure of online social Q&A communities is a complex mixture of topics, questions, answers, and users. As on Twitter, users voluntarily follow each other to form social networks in online social Q&A communities [51]. A user can also follow questions and topics, and anything new related to the questions and topics will then be sent to his followers.…”

Mavenismo: Un análisis de sus motivaciones

“…Otra de las razones por la que se comparte contenido en Internet está ligada al valor de la fama, esto es, el aumento de la popularidad (Rui y Whinston, 2012). La literatura ha puesto de manifiesto que esta motivación está relacionada con la figura de los bloggers, los nuevos líderes de opinión (Segev, Villar y Fiske, 2012;Sung y Kim, 2015), y no tanto al mavenismo, ya que a los mavens les importa más el nosotros que el yo, por lo que no lo tienen en cuenta en sus decisiones (Brancaleone y Gountas, 2007;Walsh et al, 2004).…”

One does not simply tweet without consequence: a study of the electoral contest in Ashgrove

“…There is an emerging trend in the Twitter research space around the concept that 'attention is currency', referring to the relationship between content and consumption within the social media 'economy' (Rui & Whinston, 2012;Wu et al, 2011). From a political campaign point of view, the ability to attract and sustain the right kind of attention on Twitter has the capacity to translate into an impact on external behaviours, such as voting (Aragón et al, 2013;Larsson & Moe, 2012;Welpe, 2011).…”