Information Literacy—Making It Real!

England, Laura E.; Pasco, Rebecca J.

doi:10.1300/j107v12n03_08

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Marketing To Faculty In An Academic Library1

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Cited by 4 publications

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“…4 They published a six-part series in their faculty newsletter defining and explaining how to help students achieve information literacy and also created a bookmark. It was well received and led to more faculty collaboration.…”

Section: Marketing To Faculty In An Academic Librarymentioning

confidence: 99%

Amplify Your Impact: Marketing to Faculty in an Academic Library

Eva¹

2015

RUSQ

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Marketing a library needs to take into account the various stakeholders within the constituency. Often, academic libraries focus on students as their main "target market," but it is important not to overlook faculty members as important patrons and allies. The needs of faculty are very different from those of students, as are the messages and the communication avenues. This article discusses various ideas on how to engage faculty with the library.

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Section: Marketing To Faculty In An Academic Librarymentioning

confidence: 99%