Information Exchange Between Convention and Visitor Bureaus and Hotels in Destination Marketing

Exploring the Interrelationship between Convention and Visitor Bureau (CVB) and its Stakeholders, and CVB Performance from the Perspective of Stakeholders

“…Thus, the transparency of information sharing is instrumental in facilitating the collaborative relationship between CVBs and stakeholders (Beldona et al, 2003;Fesenmaier et al, 1992).…”

“…This phenomenon is observed in the relationship between a CVB and the stakeholders. CVBs are mainly concerned over the development and competiveness of a destination (Wang & Xiang, 2007), whereas stakeholders (companies or relating organizations) pursue their own objectives or interests (Beldona et al, 2003). Therefore, Goal conflict naturally follows different interest between CVBs and stakeholders (Buhalis, 2000;Jamal & Stronza, 2009).…”

“…Information asymmetry is defined as a principal's inability to observe the decision of an agent (Levinthal, 1988), thus generating uncertainty (Premkumar, 2000). Fair information exchange among stakeholders is key to an enduring relationship (Beldona et al, 2003). By contrast, information asymmetry causes uncertainty, inefficiency, and opportunistic behavior (Singh & Sirdeshmukh, 2000).…”

“…For example, CVB sustains a relationship with tourism firms through membership in the United States, wherein the hotel industry financially supports a CVB by a room tax. Hotels therefore intend to have more access to resources and benefits from CVB, whereas CVB aims to reconcile different interests of all members/stakeholders by fairly sharing resources with them (Beldona et al, 2003). Goal incongruence between CVBs and stakeholders is commonly investigated because of their different goals and objectives (Fesenmaier, Pena, & O'Leary, 1992).…”

Destinasyon Yönetimi Sürecinde Kongre ve Ziyaretçi Büroları: Antalya Kongre Bürosu Örneği

“…Kongre ve ziyaretçi büroları; ziyaretçiler ve toptancılar için destinasyonların daha çekici hale gelmesi adına destinasyonların imajını arttırma, ürün geliştirme, kongre alıcıları ile satıcılarının temsilciliğini yapma, ziyaretçilerin sorunlarını çözme, destinasyonların tanıtımını ve pazarlanmasını sağlama gibi görevleri de yerine getirmektedir. Bu duruma bağlı olarak genellikle kongre ve ziyaretçi bürolarının pazarlama yönü birçok araştırmacı (O'neill, 1998;Weber, 2001;Beldona, Morrison ve Anderson, 2003;He ve Love, 2005;Baytok, Soybalı ve Emir, 2010) tarafından ele alınmıştır.…”