Información personal: la nueva moneda de la economía digital

Gómez-Barroso, José-Luis; Feijóo-González, Claudio

doi:10.3145/epi.2013.jul.03

Cited by 6 publications

(2 citation statements)

References 31 publications

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“…In this context, it is not risky to agree with Gómez-Barroso and Feijóo- González (2013) in stating that personal data is the new currency of the digital economy, by enabling not only personalised advertising (one-to-one advertising) as a business model of the "big data", but also the ubiquity of information with mobile internet (Martínez-Martínez; Aguado; Boeykens, 2017, Martí-Parreño; Cabrera-García-Ochoa; Aldás-Manzano, 2012). Perhaps the most paradigmatic case of the relevance of personal data is that of social network platforms and services.…”

Section: Introductionmentioning

confidence: 87%

Unification of personal data protection in the European Union: Challenges and implications

Martínez-Martínez¹

2018

EPI

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Section: Introductionmentioning

confidence: 87%

Unification of personal data protection in the European Union: Challenges and implications

Martínez-Martínez¹

2018

EPI

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“…From both an academic and economic perspective, this is not an acceptable situation as a growing number of companies rely on business models that are largely dependent on the use of personal information (Gómez-Barroso & Feijóo, 2013). For those companies, personal records databases can -should -become visible in book accounts.…”

Section: Background -The Difficulties To Value Personal Datamentioning

confidence: 94%

Exploring the economic value of personal information from firms’ financial statements

Feijóo¹,

Gómez-Barroso²,

Voigt³

2014

International Journal of Information Management

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Currently personal data gathering in online markets is done on a far larger scale and much cheaper and faster than ever before. Within this scenario, a number of highly relevant companies for whom personal data is the key factor of production have emerged. However, up to now, the corresponding economic analysis has been restricted primarily to a qualitative perspective linked to privacy issues. Precisely, this paper seeks to shed light on the quantitative perspective, approximating the value of personal information for those companies that base their business model on this new type of asset. In the absence of any systematic research or methodology on the subject, an ad hoc procedure is developed in this paper. It starts with the examination of the accounts of a number of key players in online markets. This inspection first aims to determine whether the value of personal information databases is somehow reflected in the firms' books, and second to define performance measures able to capture this value. After discussing the strengths and weaknesses of possible approaches, the method that performs best under several criteria (revenue per data record) is selected. From here, an estimation of the net present value of personal data is derived, as well as a slight digression into regional differences in the economic value of personal information.

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Consumer valuation of personal information in the age of big data

Lim

Woo

Lee

et al. 2017

Asso for Info Science & Tech

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In a big data environment, there are growing concerns about the violation of consumer rights regarding information privacy. To induce rational regulations for protecting personal information, it is necessary to separately estimate consumers' values related to different types of personal information. In this article, discrete choice experiments using hypothetical information leakage situations given certain compensation amounts and discrete choice models were used to quantitatively analyze the value of personal information. The results indicate that consumers generally place high value on information that could cause immediate and actual damage from the leakage after identification, such as basic personal information and purchase list and payment information. Consumers value location information and personal medical information differently based on their perceived importance of privacy and their prior experience with personal information leakage. We suggest that the level of regulation should differ according to the type of personal information based on the consumers' valuation. This article contributes to a better understanding of a quantitative approach to pricing personal information.

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Información personal: la nueva moneda de la economía digital

Cited by 6 publications

References 31 publications

Unification of personal data protection in the European Union: Challenges and implications

Unification of personal data protection in the European Union: Challenges and implications

Exploring the economic value of personal information from firms’ financial statements

Consumer valuation of personal information in the age of big data

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