Influencing the Parents of Children Aged 9–13 Years

Price, Simani; Huhman, Marian; Potter, Lance D.

doi:10.1016/j.amepre.2008.03.004

Cited by 49 publications

(43 citation statements)

References 36 publications

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“…For comparison purpose, 34% of the parents were aware (unaided/aided recall) of the VERB campaign during the first year of its implementation (Price, Huhman, & Potter, 2008). The present result for the WIXX campaign is not surprising given that the primary focus of the campaign was to reach tweens during its early implementation.…”

Section: Discussionsupporting

confidence: 43%

“…The present result for the WIXX campaign is not surprising given that the primary focus of the campaign was to reach tweens during its early implementation. Moreover, contrary to the VERB or the National Youth Anti-Drug Media campaigns, no specific campaign or message strategies were implemented to reach parents more effectively (ONDCP, 1997;Price, Huhman, & Potter, 2008). Interestingly, data showed that parents having a child aware of the WIXX campaign (either unaided or aided recall) were more likely to recall the WIXX ads.…”

Section: Discussionmentioning

confidence: 78%

“…Although this parental influence tends to decrease during the adolescent years, the central role of parents in the adoption and maintenance of healthy lifestyles remains significant as children grow up (Viner et al, 2012). In this way, it was observed that parental awareness of the VERB campaign was significantly associated with supportive behavior and some positive beliefs toward children's PA, suggesting that parents with greater awareness would be more likely to support their children's PA behavior (Price, Huhman, & Potter, 2008). This highlights the need to effectively reach parents within the context of promoting children's PA and to examine which parents are being reached to further adjust campaign strategies.…”

Section: Introductionmentioning

confidence: 82%

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Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign

Bélanger-Gravel

Cutumisu

Gauvin

et al. 2016

Health Communication

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This study examined factors associated with children's and parents' recall of a communication campaign aimed at promoting children's physical activity. A cross-sectional population-based telephone survey was conducted among 1001 children and their parents. Respondents were recruited through a random digit dialing procedure. Respondents' recall of the campaign, beliefs, sociodemographics as well as levels of physical activity and sedentary behaviors were self-reported. Logistic regression analyses were conducted for tweens and their parents separately. Girls (odds ratio [OR] = 2.1; 95%confidence interval (CI): 1.3, 3.5) were more likely to have unaided recall when compared to boys. Tweens in primary school (OR = 1.9; 95%CI: 1.0, 3.4 and OR = 2.1; 95%CI: 1.4, 3.0) and those speaking French (OR = 3.3; 95%CI: 1.4, 8.1 and OR = 2.9; 95%CI: 1.8, 4.7) were more likely to have unaided and aided recall, respectively. Among parents, tweens' unaided (OR = 12.0; 95%CI: 5.2, 28.1) and aided (OR = 3.3; 95%CI: 1.5, 7.3) recall, obesity status (OR = 2.6; 95%CI: 1.3, 5.3), and low income (OR = 5.2; 95%CI: 1.9, 14.3) were positively associated with recall. Additional beliefs were associated with tweens' and parents' recall of the campaign. The association between sex, language, and recall is in line with the branding strategy adopted and no clear evidence for communication inequalities was observed.

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Section: Discussionsupporting

confidence: 43%

Section: Discussionmentioning

confidence: 78%

Section: Introductionmentioning

confidence: 82%

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Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign

Bélanger-Gravel

Cutumisu

Gauvin

et al. 2016

Health Communication

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“…The prevalence of overweight was lower in the intervention schools. By contrast, there were no differences between intervention and control schools in the incidence of obesity Price et al 57 More than 6000 children and parents…”

Section: Childrenmentioning

confidence: 99%

Contribution of social marketing strategies to community-based obesity prevention programmes in children

Gracia‐Marco

Vicente-Rodríguez

Borys³

et al. 2010

Int J Obes

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Objectives: To review child and adolescent obesity prevention programmes to determine whether they have included the Social Marketing Benchmark Criteria (BC). In addition, we analysed whether there was a relationship between the presence of the criteria and the effectiveness of the programme. Methods: Interventions had to be aimed at preventing obesity through behaviour changes relating to diet, physical activity, lifestyle and social support, separately or in combination. A total of 41 interventions were identified in PubMed and Embase that fulfilled the inclusion criteria. Results: The more recent the studies, the greater the number of the BC that seem to have been used. However, regarding behaviour changes, we found the most effective period to be 1997-2002, with 100% of the interventions resulting in behaviour changes (9/9). In addition, almost all interventions resulted in improvements in body composition variables: 5 of 6 for body mass index or overweight/obesity prevalence and 6 of 6 for skin-folds. Conclusions: The presence of a higher number of BC does not assure higher effectiveness. Further research is required in this field. At the moment, studies aimed at preventing obesity in children and adolescents have not included social marketing aspects in their interventions in a comprehensive manner.

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“…Smoking [24,25], drunk driving and alcohol-related crashes [26] have also declined as a result of media campaigns. Other examples include the VERB campaign to promote physical activity among 'tweens' [27], campaigns to impact eating habits [28] and the Truth campaign designed to reduce smoking among teens [29].…”

Section: Introductionmentioning

confidence: 99%

A systematic review of universal campaigns targeting child physical abuse prevention

Poole

Seal

Taylor

2014

Health Education Research

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Influencing the Parents of Children Aged 9–13 Years

Cited by 49 publications

References 36 publications

Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign

Correlates of Initial Recall of a Multimedia Communication Campaign to Promote Physical Activity among Tweens: the WIXX Campaign

Contribution of social marketing strategies to community-based obesity prevention programmes in children

A systematic review of universal campaigns targeting child physical abuse prevention

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