Influencing factors of consumers’ buying intention of solar energy: a structural equation modeling approach

Abstract

Due to China’s massive usage of fossil fuels, climate change concerns have become serious challenges to the country’s sustainable development. Despite the fact that China has effectively employed solar technology to address these problems, there is a paucity of research examining consumers’ intention to adopt solar energy in the rural region of China. This study intends to fill this gap in the literature by studying consumers’ buying intentions for solar energy in rural China for household purposes. Additionally, the study added to the theory of planned behavior by adding three new variables, namely, environmental knowledge, environmental concern, and beliefs about the benefits of solar energy. Primary data were collected from 847 respondents in Hebei Province using a comprehensive questionnaire survey. Structural equation modeling was employed to examine the data. Empirical results revealed that attitude, environmental knowledge, subjective norm, perceived behavioral control, and beliefs about the benefits of solar energy positively influence buying intention of solar energy. On the contrary, environmental concern had no significant effect on buying intention for solar energy. Study outcomes emphasize the critical significance of changing societal norms, boosting consumer awareness, redesigning regulatory mechanisms, and stressing the benefits provided by solar power through coherent and persistent efforts while simultaneously enhancing environmental sustainability practices.

Research on the relationship between defense technology innovation and high‐quality economic development: Gray correlation analysis based on panel data

“…The correlation between the five factors of high‐quality economic development and defense science and technology innovation in Beijing is much lower than that in other provinces because Beijing is the capital of China, the political and cultural center of China, and attracts outstanding young people from all regions of China. Beijing's innovation development level far exceeds that of other provinces, and its biggest advantages are science, technology, and talent (Asif, Tan, et al, 2022). Beijing's economic development is ahead of other provinces, and cities are driven by innovation.…”

Do all forms of public attitudes matter for behavioural intentions to adopt solar energy technologies (SET) amongst households?

“…However, extant literature shows that environmental attitudes are essential conjecturers of intentions to use solar energy (Asif et al, 2023;Kumar and Nayak, 2016). Such attitudes comprise a wide range of variances in ambitions regarding energy usage and environmental protection, such as energy preservation, protection, and sustainability.…”

Enhancing Renewable Energy Systems, Contributing to Sustainable Development Goals of United Nation and Building Resilience Against Climate Change Impacts

“…Young people with higher education and income are willing to pay extra for green energy. To identify consumers’ intentions to buy eco‐friendly appliances for their households, [ 79 ] examined the linkage between environmental knowledge (EK), consumer attitude (CAT), green trust (GT), and purchase intention (PI) in an emerging economy's context based on a survey of 331 Pakistani consumers using energy‐efficient household products. Their findings suggest that EK positively and significantly influences CAT and GT, which is significantly and positively related to PIs.…”