Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London

Won, Jongwon; Lee, Jong Yoon; Jun, Jong Woo

doi:10.3390/su12093856

Cited by 7 publications

(4 citation statements)

References 39 publications

(56 reference statements)

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“…Moreover, the image of a particular tourist destination is influenced by information appearing on social media (i.e., placemaking, city branding), which can even increase demand [19,20]. Targeted marketing strategies can also be effectively implemented through social media platforms, making tourism consumption more sustainable at the individual level [21].…”

Section: The Use Of Social Media and Mobile Positioning Data In Tourism Research: A Literature Reviewmentioning

confidence: 99%

Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary

Kovács

Vida

Elekes³

et al. 2021

Sustainability

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Despite the growing importance of mobile tracking technology in urban planning and traffic forecasting, its utilization in the understanding of the basic laws governing tourist flows remains limited. Knowledge regarding the motivations and spatial behavior of tourists has great potential in sustainable tourism studies. In this paper, we combine social media (Twitter) and mobile positioning data (MPD) in the analysis of international tourism flows in Szeged, a secondary urban center in Hungary. First, the content of geotagged and non-geotagged Twitter messages referring to Szeged in a six-month period of 2018 was analyzed. In this way specific events attracting foreign tourists were identified. Then, using MPD data of foreign SIM cards, visitor peaks in the investigated period were defined. With the joint application of the social media and mobile positioning analytical tools, we were able to identify those attractions (festivals, sport and cultural events, etc.) that generated significant tourism arrivals in the city. Furthermore, using the mixed-method approach we were also able to analyze the movements of foreign visitors during one large-scale tourism event and evaluate its hinterland. Overall, this study supports the idea that social media data should be combined with other real-time data sources, such as MPD, in order to gain a more precise understanding of the behavior of tourists. The proposed analytical tool can contribute to methodological and conceptual development in the field, and information gained by its application can positively influence not only tourism management and planning but also tourism marketing and placemaking.

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Section: The Use Of Social Media and Mobile Positioning Data In Tourism Research: A Literature Reviewmentioning

confidence: 99%

Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary

Kovács

Vida

Elekes³

et al. 2021

Sustainability

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“…City branding research also normally takes a comparative perspective. Previous research prefers to compare city brands of different cities rather than focusing on the city brand of a single city [10][11][12]. In addition, most of the comparisons are conducted among cities from different countries [13].…”

Section: Competitive and Comparative Perspectives Of City Brandingmentioning

confidence: 99%

Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph

Zheng

2020

Sustainability

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Global cities act as influential hubs in the networked world. Their city brands, which are projected by the global news media, are becoming sustainable resources in various global competitions and cooperations. This study adopts the research paradigm of computational social science to assess and compare the city brand attention, positivity, and influence of ten Globalization and World Cities Research Network (GaWC) Alpha+ global cities, along with their dimensional structures, based on combining the cognitive and affective theoretical perspectives on the frameworks of the Anholt global city brand dimension system, the big data of global news knowledge graph in Google’s Global Database of Events, Language, and Tone (GDELT), and the technologies of word-embedding semantic mining and clustering analysis. The empirical results show that the overall values and dimensional structures of city brand influence of global cities form distinct levels and clusters, respectively. Although global cities share a common structural characteristic of city brand influence of the dimensions of presence and potential being most prominent, Western and Eastern global cities differentiate in the clustering of dimensional structures of city brand attention, positivity, and influence. City brand attention is more important than city brand positivity in improving the city brand influence of global cities. The preferences of the global news media over global city brands fits the nature of global cities.

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“…A number of scholars have researched city branding, including Acuti et al (2018), Arbab et al (2020), Belabas et al (2020), Berg and Björner (2014), Capone and Lazzeretti (2016), De Jong et al (2016), De Jong and Lu (2022), Entwistle and Rocamora (2006), Gilboa and Jaffe (2021), Gold and Gold (2020), Han et al (2018Han et al ( , 2019, Hassen and Giovanardi (2018), Hospers (2020), Hristova (2019), Jokela (2020), Joo and Seo (2018), Karagiannis and Andrinos (2021), Kasapi and Cela (2017), Kasdi et al (2019), Kavaratzis and Ashworth (2005), Lee and Huang (2022), Lu and De Jong (2019), Ma et al (2020Ma et al ( , 2021, Miftahuddin et al (2021), Mihardja et al (2020), Mohamad et al (2022), Natalia et al (2020), Noori and De Jong (2018), Rinaldi et al (2021), Sabah (2016), Sevin (2014), Shirvani Dastgerdi and De Luca (2019), Teixeira (2020), Tsavdaroglou and Kaika (2022), Vesalon and Crețan (2019), Won et al (2020), Wu (2000), Q. Yang et al (2018), T. Yang et al (2019),…”

Section: Introductionmentioning

confidence: 99%

A Historical Review for City Branding: Hyper Competition, Challenges, and Improvement Opportunities

et al. 2023

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This study aims to present a history of city branding: hyper-competition, challenges, and opportunities for improvement. The method used in this study used qualitative with a literature study approach. The findings in the study showed that in understanding the place and building city branding, there are at least three processes first through urban governance planning or infrastructure, then observation by looking at other places in the city branding. Finally, branding representation on social media is in the form of websites and tweets through news, while Instagram is through branding images from somewhere and several other media. Furthermore, City branding can be hyper-competition, showing that business competition is increasing. On the other hand, it can be a challenge and an opportunity considering that many cities have reimagined their competitive strategies by maximizing their internal potential, namely existing resources, to take opportunities and anticipate the threats faced. The contribution of this study provides an understanding of measurements in the city branding literature, helps researchers discover new studies, and can interpret the complex nature of cities. Another thing is that closing the gap between theory and practice presents a huge challenge for brands.

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Influences of SNS (Social Network Service) Uses and Musical Consumption on City Branding: A Focus on Broadway, New York and the West End, London

Cited by 7 publications

References 39 publications

Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary

Combining Social Media and Mobile Positioning Data in the Analysis of Tourist Flows: A Case Study from Szeged, Hungary

Comparisons of the City Brand Influence of Global Cities: Word-Embedding Based Semantic Mining and Clustering Analysis on the Big Data of GDELT Global News Knowledge Graph

A Historical Review for City Branding: Hyper Competition, Challenges, and Improvement Opportunities

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