Influences of destination social responsibility on the relationship quality with residents and destination economic performance

Do the Social Responsibility Efforts of the Destination Affect the Loyalty of Tourists?

“…DSR is found to be multidimensional and the impact of DSR on destination image differed. Most literature, except Tran et al [11], on DSR measured this construct within a single dimension even though DSR is conceptually comprised of different components, including environmental, economic, ethical, and philanthropic aspects [9,10,12,16]. The multidimensionality of DSR plays an important role in managing tourism destinations because it can contribute to accurately conveying the identity of the destination to tourists.…”

“…DSR is defined as the collective ideology and efforts of destination stakeholders to conduct socially responsible activities and it is perceived by not only local residents, but also tourists [9,10,12]. In this sense, DSR is regarded as the obligation to protect and improve the social and organizational interests of the entire destination, which applies to all stakeholders including tourists, community residents, industry, and governments [16]. DSR emphasizes the importance of responsible efforts of all involved stakeholders to build tourist destinations in a sustainable manner.…”

The Effect of Destination Social Responsibility on Tourists’ Satisfaction: The Mediating Role of Emotions

“…A travel destination could be recognized as a socially responsible destination if all stakeholders of both public and private segments fully engage in socially responsible activities supporting the tourism industry. In a subsequent study, Su et al [3] suggest that DSR is about awareness of responsibilities and obligations of all stakeholders, including government, tourism corporates, organizations, tourists, and community residents to perform socially oriented practices. Su and Swanson [4] define DSR as activities of stakeholders that protect and improve the social and environmental interests of an entire destination, besides the economic interests of the individual organizations.…”

“…Social responsibility was first introduced in business by Bowen [2] under the term "Corporate Social Responsibility" (CSR) which refers that a corporation should take responsibilities to contribute to the community where it operates since it exists as a legal entity in society. Most of the extant CSR literature has traditionally concentrated on the responsibility of business firms or organizations as an individual entity, but not paying much attention to the combined effects of socially responsible behaviours conducted by interrelated entities in the context of a tourist destination [3,4,5].…”

“…To illuminate this relationship, this study integrates the results of prior research by using emotions as mediating variable between destination social responsibility and tourists' satisfaction. Emotions are confirmed to mediate the relationship between perceived destination social responsibility and environmentally behaviour intention of tourists [3]; between DSR and satisfaction [8]. Besides, as the nature of tourism is hedonic, the quest for determinants of tourists' emotions has been still a challenge for all researchers and practitioners.…”