2020
DOI: 10.1080/10447318.2020.1838188
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Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory

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Cited by 12 publications
(3 citation statements)
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“…Highlighting web page links with a certain colour helps to attract attention and increases the users’ sense of control when performing a task in the system. Because searching for links on web pages is likely to be done from the top left to the bottom right, research suggests that a link to a website that is in the top left corner or displayed in a different colour in the middle area will attract users’ attention and provide a more effective user experience [ 67 ]. The aforementioned features can be found especially in the user profile of NoMoreClipBoard, boosting the Visibility heuristic.…”
Section: Discussionmentioning
confidence: 99%
“…Highlighting web page links with a certain colour helps to attract attention and increases the users’ sense of control when performing a task in the system. Because searching for links on web pages is likely to be done from the top left to the bottom right, research suggests that a link to a website that is in the top left corner or displayed in a different colour in the middle area will attract users’ attention and provide a more effective user experience [ 67 ]. The aforementioned features can be found especially in the user profile of NoMoreClipBoard, boosting the Visibility heuristic.…”
Section: Discussionmentioning
confidence: 99%
“…Studies have shown that color can contribute to better visual hierarchy, consequently improving the parsing and interpretation of the content [7]. In addition, color is an exceptional tool for attracting attention and thus influencing the actions of the user [8].…”
Section: Color and User Experiencementioning
confidence: 99%
“…Studies have shown that color can contribute to better visual hierarchy, consequen improving the parsing and interpretation of the content [7]. In addition, color is exceptional tool for attracting attention and thus influencing the actions of the user Numerous experiments have established that color can also influence user performa and experience by improving visual search efficiency and decreasing cognitive effort [8 Therefore, it is important to choose the appropriate color for an element and background.…”
Section: Color and User Experiencementioning
confidence: 99%