2020
DOI: 10.1016/j.jbusres.2018.07.005
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Influencers on Instagram: Antecedents and consequences of opinion leadership

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Cited by 556 publications
(453 citation statements)
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References 81 publications
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“…Although few researchers have examined SMIs’ taste leadership role, several have explored their opinion leadership role (Alves, Fernandes, & Raposo, ; Casaló et al, ; Lahuerta‐Otero & Cordero‐Gutiérrez, ; Song et al, ). According to Lyons and Henderson (), opinion leadership is an SMI's ability to influence the attitudes or behaviors of her/his audience via WOM communication.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
See 1 more Smart Citation
“…Although few researchers have examined SMIs’ taste leadership role, several have explored their opinion leadership role (Alves, Fernandes, & Raposo, ; Casaló et al, ; Lahuerta‐Otero & Cordero‐Gutiérrez, ; Song et al, ). According to Lyons and Henderson (), opinion leadership is an SMI's ability to influence the attitudes or behaviors of her/his audience via WOM communication.…”
Section: Hypotheses Developmentmentioning
confidence: 99%
“…Few have examined principal traits—what aspects or qualities of SMIs’ social media contents enable them to amass a large number of followers. Second, although SMIs’ contents consist of a constant stream of visual and verbal descriptions of their personal daily lives (Abidin, ), scholars have focused predominantly on one aspect of the attitudinal effect of SMIs’ influence attempts—the verbal effect of opinion leadership (Casaló, Flavián, & Ibáñez‐Sánchez, ; Song, Cho, & Kim, ; Uzunoğlu & Kip, ); accordingly, less is understood about the visual effect of taste leadership, defined as an SMI's ability to exhibit and define what is esthetically appealing through her/his social media content (McQuarrie, Miller, & Phillips, ). To provide a more holistic understanding of this phenomenon, we assign equal importance to both opinion and taste leadership in this study.…”
Section: Introductionmentioning
confidence: 99%
“…In this sense, they have some similarities with celebrities. Digital influencers can also be considered online opinion leaders (Casaló, Flavián, & Ibánez-Sánchez, 2018). The literature has established that opinion leaders can influence others' behaviors due to their personal appeal or connection with their audience, as well as their specialized knowledge and/or authority on a given topic (e.g., Lin et al, 2018).…”
Section: Introductionmentioning
confidence: 99%
“…In fact, the terms market maven and opinion leader are sometimes used interchangeably (Agopian, 2019). Nevertheless, opinion leaders are more domain specific (Dix, 2015;Casaló et al, 2018) and may have no social influence at all.…”
Section: Health E-mavens and Related Conceptsmentioning
confidence: 99%