Influencer endorsement posts and their effects on advertising attitudes and purchase intentions

Herrando, Carolina; Hoyos, María José Martín‐De

doi:10.1111/ijcs.12785

Cited by 36 publications

(28 citation statements)

References 104 publications

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“…This statement also been supported by Bernardo et al (2022); Cheng et al (2021); Haudi et al (2022) where purchase intention serves as an indication of self to buy a brand or take a purchase action. Meanwhile according to Herrando & Martin (2022), purchase intention refers to the likelihood that an individual will purchase the item in question in the future.…”

Section: Purchase Intentionmentioning

confidence: 99%

Purchase Intention on Grooming Products among Metrosexual Men: Whether Brand Awareness, Brand Loyalty and Self Concept Give Significant Relationship?

Abdullah¹,

Abas²,

Aziz³

et al. 2023

IJARBSS

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The objective of this paper is to study on purchase intention among metrosexual men living in Kuala Lumpur, Malaysia. In total, three hypotheses are developed on the relationship between dependent variable, purchase intention with brand loyalty, brand awareness and self-concept. The hypotheses were tested through a Smart-PLS using data from a sample of 200 of respondents in Kuala Lumpur. This research has been conducted to identify best drivers affect purchase intention of skincare or grooming products among metrosexual men in Kuala Lumpur, Malaysia. Most of independent variables are significantly correlated with Purchase Intention. The outcome of this study provides valuable understandings about metrosexual men who have a positive relationship between brand awareness, brand loyalty and selfconcept towards purchasing skincare or grooming products. Furthermore, it also recommends numerous important insights for marketing experts in terms of designing effective marketing strategies to capture the growing market, especially in the context of male skincare and grooming products.

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Section: Purchase Intentionmentioning

confidence: 99%

Purchase Intention on Grooming Products among Metrosexual Men: Whether Brand Awareness, Brand Loyalty and Self Concept Give Significant Relationship?

Abdullah¹,

Abas²,

Aziz³

et al. 2023

IJARBSS

View full text Add to dashboard Cite

show abstract

“…When analysing the country of origin, in the WOS database, the leading country is the USA, with 121 papers published in ten years, followed by China (26 papers) and other countries. The top country of origin in the Scopus database is also the USA, with 36 papers, followed by Spain (15), India (13), Australia (10), and other countries with less than ten papers published in ten years.…”

Section: Scopusmentioning

confidence: 99%

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

2022

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In recent years there has been a significant increase in digital advertising through influencers being active on many social media platforms. Budgets for influencer marketing rise yearly, and the return on investment from influencer marketing is higher than from other marketing channels. Therefore, influencer marketing is here to stay, and the pandemic has turned many customers online. Nowadays, customers most often collect information regarding products or services from influencers. The factors that may affect customers' purchase decisions are seen in influencers' credibility and advertising disclosure. A systematic literature review was done to provide an overview of the related influencer marketing field and the impact of advertising disclosure and source credibility on purchase intention. The terms ("Purchase intention") and ("influencer credibility" OR "source credibility" and “advertising disclosure”) were used to collect data. The papers were reviewed to determine how influencer credibility and advertising disclosure impact customer purchase behavior. Results indicate that influencer credibility traits positively influence purchase intention, and advertisement disclosure may impact customer purchase intention differently.

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“… 4 , 7 However, with the advent of and increase in internet and online applications usage, customers encounter not only the employees but also millions of others (ie, digital influencers, other customers) who have the potential to influence their decision-making process. 8–11 For instance, after a service failure, customers sometimes share their disappointing experience on online forums (eg, Reddit, Quora, Final thoughts) and other customers reply to their comments and answer their questions. As such, because consumers nowadays are regarded as a “transient employees” in service industries, 12 they can have a potential influence on other consumers in terms of the service recovery process.…”

Section: Introductionmentioning

confidence: 99%

Frustration and Anger Mitigation After Service Failure: The Effect of Other Consumer’s Explanation and Employee’s Explanation on Frustration and Anger After the Service Failure

Lee¹

2023

PRBM

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Purpose Based on the attribution and appraisal theories of emotion, this study investigates whether a consumer’s frustration and anger after a service failure reduces in different ways after hearing explanations from different sources (other customer vs employee vs none) under different blame attribution circumstances (situational vs service provider), and its subsequent influence on complaining intention. Methods In Study 1, valid data from 239 participants (46.9% female, M age =35.6 years) were used to test the interaction effect of the explanation source and blame attribution on frustration and anger. In Study 2, using valid answers from 253 students at Korea University (57.9% female, M age =20.9 years), Study 1 was replicated and, in addition, tested the moderated mediating impact on complaining intention. The overall theoretical model was tested with ANOVA and Hayes process model 8. Results When blame attribution was situational, the employee’s explanation did not mitigate either frustration or anger, whereas the other customer’s explanation mitigated frustration but not anger. In contrast, when blame attribution was towards the service provider, the employee’s explanation mitigated both frustration and anger, whereas the other customer’s explanation mitigated only frustration. In addition, the mitigation of frustration and anger by other customers subsequently led to a decrease in complaining intention, which was stronger and only significant when blame attribution was situational. However, only anger acted as a mediator between the employee’s explanation and complaining intention, which did not vary according to blame attribution. Conclusion The results of the study advance the current knowledge on informational support as a service recovery process by suggesting the crucial role of other consumers in mitigating the target customer’s frustration, especially under situational service failure, which successively leads to a decrease in complaining intention, whereas the employee’s explanation decreases complaining intention only through the mitigation of anger.

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Influencer endorsement posts and their effects on advertising attitudes and purchase intentions

Abstract: This is an open access article under the terms of the Creative Commons Attribution License, which permits use, distribution and reproduction in any medium, provided the original work is properly cited.

Cited by 36 publications

References 104 publications

Purchase Intention on Grooming Products among Metrosexual Men: Whether Brand Awareness, Brand Loyalty and Self Concept Give Significant Relationship?

Purchase Intention on Grooming Products among Metrosexual Men: Whether Brand Awareness, Brand Loyalty and Self Concept Give Significant Relationship?

How Influencer Credibility and Advertising Disclosure affects Purchase Intention

Frustration and Anger Mitigation After Service Failure: The Effect of Other Consumer’s Explanation and Employee’s Explanation on Frustration and Anger After the Service Failure

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