Abstract:Product characteristics play a very crucial role on the performance of firm. The present study focuses to gauge the influence of characteristics of product on firm performance using multiple regression. In the present study the researchers have used 256 deep personal interviews with the manufacturer of leather product in Kanpur. The constructs for product characteristics in the present studywere Strength of patent,degree of training sales force needs to handle product if any, the magnitude to which product is … Show more
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