Influence of three non-sensory factors on consumer choice of functional yogurts over regular ones

Ares, Gastón; Giménez, Ana; Deliza, Rosires

doi:10.1016/j.foodqual.2009.09.002

Cited by 182 publications

(185 citation statements)

References 27 publications

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“…Barreiro-Hurle et al (2010) found higher WTP for HCs related to health risks. This result was also confirmed by Annunziata & Vecchio (2013) and Ares et al (2010) who reported that in the case of dairy products, consumers mostly prefer those HCs that reduce the risk of osteoporosis and cardiovascular diseases.…”

Section: Introductionsupporting

confidence: 70%

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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This article investigates price effects of nutritional claims (NC) and health claims (HC), in addition to other attributes, on yoghurts in the Spanish market. Prices and product characteristics are collected from yoghurt label references found on the shelves of the main representative retail shops in the capital city of Aragon (Zaragoza) Spain. The total sample included 508 yoghurts. Nutritional and health claims (NHCs) are selected based on the official definitions of the (EC) Regulation No 1924/2006 and No 432/2012. Premium prices of the NHCs and other attributes included were assessed through a hedonic price approach. Results show that yoghurt is a highly differentiated food product. NCs related to fat-free, low in sugar and fiber content did not affect yoghurt prices while most of the health claims received significant positive effects. Health claims outperform nutritional claims leading to higher premium prices. These findings are a useful source in a better understanding of the evolution of NHCs in the Spanish market. Our findings suggest that NCs accompanied by the corresponding HC, which exactly defines the benefits of that nutrient in our health may be a promising strategy for product differentiation.

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Section: Introductionsupporting

confidence: 70%

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Ballco

Magistris

2018

Span. j. agric. res.

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“…Conjoint choice-based methods have been widely used to simulate the purchasing process [30][31][32]. Choice-based conjoint has an advantage over rating-based conjoint due to its greater similarity to market behaviour [33]-namely to what a consumer really does when buying food since consumers must choose one alternative within each choice set by simultaneously evaluating the presented product attributes and, as a result, they are less inclined to overestimate some attributes over others.…”

Section: Design Of the Experimentsmentioning

confidence: 99%

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

Żakowska‐Biemans

Tekień

2017

Sustainability

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Abstract:The main purpose of this study was to determine the structure of consumer preferences regarding information on farming system and nutritional enhancement of eggs to verify if consumers are willing to accept products combing sustainability and nutrition related claims. The data was collected within a CAPI (Computer Assisted Personal Interviews) survey on a representative sample of 935 consumers responsible for food shopping. A discrete choice-based conjoint method was selected in eliciting consumer preferences among different product profiles with varying levels of attributes. A hierarchical cluster analysis was used to identify four distinct clusters that differed significantly in terms of importance attached to production system attributes and socio-demographic profiles. The results of the experiment showed that price and farming system had the most significant mean relative importance in shaping consumers' preferences, while other attributes such as nutrition and health claims, egg size, package size and hen breed were far less important. Free range eggs had the highest relative importance for consumers despite the fact that organic egg production systems are governed by much stricter animal welfare standards. Our segmentation revealed that two of our four clusters may be more easily reached by information on animal welfare related attributes in egg production than the others. The results of our study provide the policy makers and marketing practitioners with insights applicable for communication and pricing strategies for eggs with sustainability claims.

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“…This implies that health claims may not play as vital a role in influencing purchasing decisions as taste (5)(6)(7)(8)(9) , brand and price (10) , attractiveness of the product (3,11) and packaging (8) . Furthermore, the study by Ares et al (10) found that the brand name had the greatest impact on buying food with health claims. They recognised two different types of people: the first group was willing to sacrifice liking for health and considered the brand and the type of enrichment equally important, and price and claim type are least relevant; the second group would not sacrifice taste for health and considered brand the most important attribute followed by the type of enrichment, then price and finally the type of health claim.…”

Section: Other Product Attributesmentioning

confidence: 99%

European consumers and health claims: attitudes, understanding and purchasing behaviour

et al. 2012

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Health claims on food products are often used as a means to highlight scientifically proven health benefits associated with consuming those foods. But do consumers understand and trust health claims? This paper provides an overview of recent research on consumers and health claims including attitudes, understanding and purchasing behaviour. A majority of studies investigated selective product–claim combinations, with ambiguous findings apart from consumers’ self-reported generic interest in health claims. There are clear indications that consumer responses differ substantially according to the nature of carrier product, the type of health claim, functional ingredient used or a combination of these components. Health claims tend to be perceived more positively when linked to a product with an overall positive health image, whereas some studies demonstrate higher perceived credibility of products with general health claims (e.g. omega-3 and brain development) compared to disease risk reduction claims (e.g. bioactive peptides to reduce risk of heart disease), others report the opposite. Inconsistent evidence also exists on the correlation between having a positive attitude towards products with health claims and purchase intentions. Familiarity with the functional ingredient and/or its claimed health effect seems to result in a more favourable evaluation. Better nutritional knowledge, however, does not automatically lead to a positive attitude towards products carrying health messages. Legislation in the European Union requires that the claim is understood by the average consumer. As most studies on consumers’ understanding of health claims are based on subjective understanding, this remains an area for more investigation.

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Influence of three non-sensory factors on consumer choice of functional yogurts over regular ones

Cited by 182 publications

References 27 publications

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Free Range, Organic? Polish Consumers Preferences Regarding Information on Farming System and Nutritional Enhancement of Eggs: A Discrete Choice Based Experiment

European consumers and health claims: attitudes, understanding and purchasing behaviour

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