Valuation of nutritional and health claims for yoghurts in Spain: A hedonic price approach

Self Cite

Nutritional and health claims are a useful tool for promoting healthier food choices and prevent non-communicable disease[s] (NCDs). Exhaustive literature that has investigated consumer evaluation of the presence of nutritional and/or health claim(s) during the decision-making process suggests that consumers’ sensitivity towards nutritional claims (NCs) and health claims (HCs) are still fragmented and should be further investigated. Our objective is to study the relationship between choice behaviour, attitudes and socio-demographic characteristics in order to evaluate the effectiveness of consumer characteristics in predicting Spanish consumers’ choice of products with NCs and HCs. A discrete choice experiment for yoghurt was conducted on a sample of 218 Spanish consumers, stratified by age, gender, education level, and income. Applying a latent class approach has enabled us to identify a niche of individuals, sensitive of NCs and HCs and to characterize them with respect to the rest of population. Results suggest that consumers positively valued most claims, however, the valuation was heterogeneous, and three consumer segments were identified: ‘health-claims oriented’, ‘nutritional- and health-claim oriented’ and ‘indifferent’. The results supply insights for the development of more targeted promotion campaigns, as well as for further actions in food marketing.

Section: Discussionsupporting

confidence: 91%

Spanish Consumer Purchase Behaviour and Stated Preferences for Yoghurts with Nutritional and Health Claims

Ballco

Magistris

2019

Self Cite

“…In addition, on breakfast biscuits consumers positively value the claims "high in fiber" and "reduced saturated fat" [15], likewise on cheese the valuation for the low saturated fat claim was higher than the valuation for the low fat claim [25]. On the contrary, a study using a hedonic prices approach found no market valuation for the nutritional claims related to fat, sugar and fiber in the case of yogurts [26]. In particular, they stated that market prices for food products with the nutritional claims "fat free", "no sugar", and "source of fiber" are not statistically different from food products without these claims.…”

Section: Discussionmentioning

confidence: 96%

Making Sense of Information Overload: Consumer Ranking of Nutritional Claims in Cereal Based Products

Gracía

Barreiro‐Hurlé

2019

As a result of increased consumer awareness, demand for healthier food products is increasing day by day. Consumers seek healthier versions of food products which they relate to reduced presence of unhealthy components or increased presence of healthy ones. As a result, the food industry has not only increased the variety of products available but also uses nutritional claims to signal the presence of more substances. As an average consumer at the supermarket devotes just a few seconds to selecting each product, they are only able or willing to process that information that immediately attracts their attention or that is felt to be more important to them. This paper analyses how consumers rank different nutritional claims for two processed cereal products. Five claims were chosen to reflect the current market landscape of availability, and that relates to both "healthy" (i.e., fiber) and "unhealthy" (i.e., fat) substances. We use a direct ranking preference method with data from a survey conducted with consumers in a Spanish region in 2017. Results show that the ranking of claims differs between the two products (biscuits and pastries) and across consumers. However, consumers prefer those that show reduced presence of unhealthy substances above those that highlight the presence of healthy ones. Therefore, policy to maximize the impact of nutritional labelling should be product-specific.

“…HPM has been extensively used to analyze differentiated markets [31,32,33,34,35,36,37]. It has been used by environmental economists [38,39,40], in labor economics [41] and in agricultural economics [25,42,43,44,45]. No previous study has studied implicit prices for attributes of gluten-free food.…”

Section: Methodsmentioning

confidence: 99%

Gluten-Free Products: From Dietary Necessity to Premium Price Extraction Tool

Gorgitano

Sodano

2019

Every year, the Italian National Health Service (NHS) provides about 200,000 celiac people (based on 2017 data) living in Italy with financial support of about 250 million euro to cover the cost of their specific dietary constrains. The existence of gluten-free products of high quality and affordable price is very important for the quality of life of celiac people and the sustainability of public support. Over the last decade, the market for gluten-free products has experienced a dramatic surge, with an increasing shelf space dedicated to these products in supermarkets, and a large variety of products both in terms of kind of agricultural inputs and processing and packaging methods. This study aimed at assessing the offer of gluten-free (GF) pasta in Italian supermarkets, with respect to its ability to meet the needs of celiac people in terms of variety, prices and safety. A hedonic price analysis was performed. Results indicated that GF pasta is sold only in 44% of the 212 stores of the sample, with a price equal to more than twice that of conventional pasta. A premium price was found for the following attributes: small packages, brands specialized in GF products, content in fiber and the presence of quinoa as ingredient.