Abstract:This study aims at analyzing the level of perceived relevance and satisfaction of customers on the websites of agritourism companies. After a literature review on the website adoption by small and medium-sized enterprises, an empirical research was conducted based on a four-stage model of website adoption. A web-based questionnaire was addressed to a sample of EU tourists who experienced a stay at an agritourism after selecting the accommodation through the agritourism website. By combining the perceived satis… Show more
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