Influence of Shopping Centre Image Attributes on Customer Choices

Gudonaviciene, Rasa; Alijosiene, Sonata

doi:10.5755/j01.em.18.3.5132

Cited by 13 publications

(14 citation statements)

References 19 publications

(32 reference statements)

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“…These findings are contradict with many previous studies (e.g. Baker, Parasuraman, Grewal, & Voss, 2002;El-Adly, 2007;Dhurup, 2008;and Gudonaviciene, & Alijosiene, 2013). However, majority of the respondents of this study represent high educated-people with high household income.…”

Section: Limitations and Further Researchcontrasting

confidence: 56%

Building Customers’ Re-Patronage Intention through Service Quality of Community Mall in Bangkok

Panichpathom¹

2016

EBER

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A B S T R A C T Objective:The main goal of the article is to propose a new framework exhibiting relationship between tangible dimension and all other intangible dimensions of SERVQUAL used to analyse the relation to re-patronage intention. Research Design & Methods: Hypothesised relationships were tested on data which was collected in Bangkok area using a survey questionnaire. Final sample consisted of 225 respondents, frequent visitors of community malls. The data was analysed using exploratory factor analysis as well as simple and multiple regression analysis. The six constructs, studied in this paper, were examined for differences in means across all demographic variables by employing analysis of variance or ANOVA. Findings: The results exposed that tangible dimension had significant correlation to reliability, empathy, responsiveness and assurance dimensions consecutively. Multiple regression analysis demonstrated that re-patronage intention was explained by empathy, responsiveness and assurance dimensions, not reliability dimension. The ANOVA tests showed no significant differences in means of general data and all other constructs. Implications & Recommendations:To make shoppers to come back to the malls, managers should recognize the important role of tangible items as an antecedent to intangible items. Retail developers could devote more efforts to maximize the attractiveness of tangible elements and identify the weak areas of service quality by examining the multi-item constructs used to measure service quality. Contribution & Value Added: This study proposed and tested a modified conceptual model adapted from that proposed by Reimer and Kuehn (2005). Article type: research paper

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Section: Limitations and Further Researchcontrasting

confidence: 56%

Building Customers’ Re-Patronage Intention through Service Quality of Community Mall in Bangkok

Panichpathom¹

2016

EBER

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“…Nevin and Houston (1980) analysed image attributes of shopping malls and noted three main brand qualities of shopping malls which are assortment (quality of goods, diversity of stores, range of goods, sales promotion, special events); facilities (layout of a shopping mall, parking lot, relaxed recreational areas) and market position (overall price level, staff and the shopping mall). Mas-Ruiz (1999) cited in Gudonaviciene1 and Alijosiene (2013) distinguished three image attributes of shopping malls which are shopping atmosphere, parking and professionalism. Past research on mall patronage utilised independent measures such as distance to the shopping mall, population size and mall-space (Brunner & Mason, 1968;Bucklin, 1967).…”

Section: Literature Reviewmentioning

confidence: 99%

Attributes of Shopping Mall Image, Customer Satisfaction and Mall Patronage for Selected Shopping Malls in Southern Gauteng, South Africa

Dubihlela¹

2014

JEBS

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This paper identifies the main features of a shopping mall that govern customer satisfaction in Southern Gauteng in South Africa. Literature is reviewed, identifying various features in shopping malls such as merchandisers, accessibility, service, amenities, ambiance, entertainment, security and among others. This literature is based on previous authors' scientific work, on mall features that influence the satisfaction and patronage by customers. A quantitative study was conducted with 429 questionnaires used in the final data analysis. The study results suggest the important shopping mall features in Gauteng South in South African and confirm that specific shopping mall features are positively related to customer satisfaction and mall patronage. The paper further develops suggestions on mall features that should be emphasised for promotional campaigns, customer satisfaction and mall patronage by customers.

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“…They include courtesy and helpfulness of the employees or sales representatives, provision of immediate attention, level of knowledge and sense responsibilities carried by the staff. Receiving an attentive and qualified service during a visit in an outlet strongly influences the mood of a visitor, and has a strong impact on the shopping behaviours (Gudonaviciene & Alijosiene, 2013).…”

Section: Services Related Factors (Personal Service Price Advertisimentioning

confidence: 99%

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

Man¹,

Qiu²

2021

IJMS

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Since a couple of years ago, the development of shopping malls is booming in the Klang Valley-Kuala Lumpur area in Malaysia. Motivating consumers for frequent visits to shopping complexes is imperative in order to run a successful shopping mall in such a competitive retail environment like the Klang Valley-Kuala Lumpur with over 100 shopping plazas. Getting knowledge of the elements attracting consumers to visit a shopping mall and make purchases is of greatest importance in order to achieve high profit return and increase economic growth and development of a nation. The objective of this research paper is to study the factors influencing the consumers’ buying behaviours in the shopping malls. The environmental related factors (building structure, atmosphere, sounds and music and fragrance and smell), services related factors (personal services, price, advertising and promotion), administrative related factors (tenant mix, anchor tenant, entertainments) as well as transportation and location related factors (parking, location, accessibility) were identified as independent variables and consumer’s buying behaviour within the malls as a dependent variable. A research framework was developed based on a thorough literature review. There were 200 responses collected from consumers in four shopping malls in Klang Valley-Kuala Lumpur area. Correlation and multiple regression analyses were carried out using the SPSS software package to obtain the results. The results of this research indicate that environmental, transportation and location related factors have significant impact on consumers’ buying behaviours in the shopping malls. The results congruent with previous studies by Brengman et al. (2012) and Grimmer et al. (2016) that indicated that environmental related factors have positive effects on consumers’ purchase behaviours. Additionally, this study also found that transportation and location related factors have significant relationship with consumers’ purchase behaviours as mentioned by Saber et al. (2017) and Samiran et al. (2015). The findings can be adopted by the shopping malls’ managers to improve overall shopping malls’ performance as well as by mall developers to evaluate the mall site’s location and construction designs. For academicians, this study could be used as a ground work for further exploration of the possibilities to influence consumers’ purchase behaviours through different marketing strategies to increase sales and profits.

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Influence of Shopping Centre Image Attributes on Customer Choices

Abstract: The purpose of this paper is to identify the main image attributes determining shopping centre

Cited by 13 publications

References 19 publications

Building Customers’ Re-Patronage Intention through Service Quality of Community Mall in Bangkok

Building Customers’ Re-Patronage Intention through Service Quality of Community Mall in Bangkok

Attributes of Shopping Mall Image, Customer Satisfaction and Mall Patronage for Selected Shopping Malls in Southern Gauteng, South Africa

An Empirical Study of Factors Influencing Consumers’ Purchasing Behaviours in Shopping Malls

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