Influence of public relations’ media public enlightenment campaign and community participation strategies on waste management

Abstract

2020). Influence of public relations' media public enlightenment campaign and community participation strategies on waste management. AbstractWaste management has posed a lot of threats to both humanity and the stability of the natural environment. This study specifically investigated whether public relations' media enlightenment campaign has any significant influence on waste management and also studied whether public relations' community participation has any significant influence on waste management. The population of the study consists of residents of Enugu metropolis. Survey method was adopted for the study, and the sample size of 384 residents were determined using Cochran's method. Cronbach's Alpha was used to determine the reliability of 0.980. Using the convenience sampling technique, the questionnaires were distributed to 384 residents, and 295 of them were duly filled and validated. Using simple linear regression for data analysis, the findings revealed that public relations' media public enlightenment campaign strategy has a significant influence on waste management (r = 0.933; t = 76.736; F = 5888.365; p < 0.05). Similarly, it was revealed that public relations' community participation strategy has a significant influence on waste management (r = 0.930; t = 76.280; F = 5667.029; p < 0.05). Ergo, there is a need to improve on media public enlightenment campaign strategy towards educating and encouraging waste management behavior among residents through an adequate traditional and social media awareness campaign. Also, residents should be encouraged to participate actively and meaningfully in environmental waste management issues in Enugu metropolis. The implication is that residents will be more conscious of managing their wastes effectively as a result of adequate information gathering from the media and participation in waste management activities.

Evaluation of the Level of Variability of Niger Delta Community People’s Awareness and Knowledge of Chevron Regional Development Councils (RDCs) and Shell’s Cluster Development Boards (CDBs) Activities

“…Thus, this study could not reject the null hypothesis I; which leads to the conclusion that there is no significant difference between communities in their level of awareness and knowledge of the activities of Chevron Regional Development Councils (RDCs) and Shell's Cluster Development Boards (CDBs) in their communities. This result is consistent with the views of previous studies (Adedokun, 2008;Adedokun, et al, 2010;Nmere, et al, 2020).…”

“…The chain of development taking place in these host communities has not been successful in generating enough awareness of and knowledge about participatory improvement among people (Frederiksen, Henriksen & Grubb, 2021;Ojenike, Adedokun, Odunsi, & Ojenike, 2014;Suleiman, 2018). The Chevron Regional Development Councils (RDCS) and Shell's Cluster Development Boards (CDBS), which are made up of representatives from the government, multinational oil companies, NGOs, and community members, respectively, were created by MNOCs to ensure that there are participatory spaces for development in which members of host communities can engage and exchange ideas and thoughts with MNOCs in these communities (Nmere, Okolo, Abugu, Alio, & Anetoh, 2020). Chevron and Shell developed a Global Memorandum of Understanding (GMoU) with an integrated dialogic development communications strategy to bring community members together in different fora to articulate the problems and solutions to their development needs.…”

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“…Impliedly, this study concludes that there is a significant relationship between residents' level of awareness of the existence of GMOUs (RDCs and CDBs) of oil companies in the Niger Delta, Nigeria, and the participation in projects by different social strata in the respective host communities. This result is in tandem with the views of prior studies (seeAdedokun, 2008;Nmere, Okolo, Abugu, Alio & Anetoh, 2020). This section is designed to focus on the discussion relating to the level of success recorded in the implementation of the GMoUs (RDCs and CDBs) programmes initiated by the concerned oil companies within host communities.…”

Persuasive Public Relation Communication Strategy of Uin Raden Mas Said Surakarta and Uin Saifuddin Zuhri in Social Media for Increasing the Image of Higher Education

“…The effectiveness of persuasive messaging in altering one's behavior and habits is demonstrable (Oyibo, 2021;Sousa, Almeida, Gouveia, Freire, & Oliveira, 2021). In this instance, the responsibility of public relations is to aggressively promote and spread messages using a variety of models and techniques (Nmere, Okolo, Abugu, Alio, & Anetoh, 2020). The two types of persuasive communication are consensual and non-consensual.…”