Influence of Lifestyle and Cultural Values on Impulse Buying Behavior

Abstract

The aim of research is to analyze the influence of life styles and cultural values on the impulse buying behavior of Pakistani university students and professionals in different organizations. For collection of data, survey technique was used from the students of different universities and organizations by adopting the convenient sampling technique. For analyzing the group differences between the variables of lifestyles and cultural values on impulse buying behavior, it was found that only gender role has the significant differences between male and female students and professionals on the impulse buying behavior. For analyzing the relationships among the variables of life style and cultural values, it was found that significant relationship exists among all the variables. The study also shows that variables of life style and cultural values such as, life satisfaction, security, financial satisfaction, gender role and in-group contact predict the influence on impulse buying behavior of the Pakistani students and professionals.

Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan

“…Impulse purchases are influenced by in-store marketing signals (Ahmed et al, 2015). Furthermore, the research revealed that prominent retail displays might influence the impulsive purchase.…”

The Model of Purchase Decision in The Online Stores Application Integration of Technology Acceptance Model, Personal Factors, Product Quality, and Price

“…Two factors significantly influence the purchase decision, namely social factors (activity, social community, location, and future) and identity factors (work and design tastes) on home purchases simple health. Lifestyle predicts the influence on impulse buying behavior (Ahmed, 2015). When discussing lifestyle, especially in the context of purchasing decisions at online stores, differences in the lifestyle of each individual can affect decisions in making purchases at online stores in general.…”

“…A person's lifestyle is a pattern of one's life in daily life which is expressed in activities, interests, and opinions in question. From a marketing point of view, the lifestyle of people has differentiated themselves into different groups based on their shared interests such as their work habits, spending their time and money into different activities (Ahmed, 2015). It indicates that lifestyle and consumer purchases are interrelated.…”

Determination of the Relationship Between Lifestyle and Impulsive Purchasing Behaviour

“…In this direction, it is possible to find many studies in the literature examining the relationship between lifestyle and purchasing (Hinkle & Raedene, 1983;Atchariyachanvanich & Okada, 2007;Ercis et al, 2007;Lamalewa et al, 2018;Boztepe, 2018;Cugh, 2020). It is also possible to encounter lifestyle and impulse purchasing studies in different research populations (Rook, 1987;Bashir et al, 2013;Ahmed, et al, 2015;Mayasari et al, 2019;Ittaqullah et al, 2020;Wahyuni et al, 2022). However, there are limited studies available in the Turkish literature examining lifestyle and impulse purchasing behaviour.…”

“…Bashir et al (2013) conducted a study on Pakistani university students and found that lifestyle, life satisfaction and gender had an effect on impulse purchasing behaviour. Ahmed et al (2015) concluded that lifestyle and cultural values such as life satisfaction, security, financial satisfaction, gender role and intragroup communication have an effect on impulse purchasing behaviour. Mayasari et al (2019) showed that lifestyle fashion, sales promotion and personal image of consumers exposed to mobile marketing had a positive and significant effect on impulse purchasing behaviour and customer satisfaction.…”