Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan

Yasir, Faizah; Haq, Mirza A.

doi:10.52633/jms.v4i2.201

Cited by 2 publications

(2 citation statements)

References 32 publications

(33 reference statements)

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“…According to [19]; [20], corporate social responsibility, social media, advertising such as flyers and banners, and sales promotion have a relationship between consumer buying behavior on the product. 2.…”

Section: Consumer Demand For Kele-kele Honey Is Increasingmentioning

confidence: 99%

Marketing Strategy of Honey in Sarining Trigona Pertiwi Beekeeper Bongkasa Pertiwi Village

Widari¹,

Ngurah²

2022

SEAS: Sust. Envir. Agric. Sci.

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Honey bees are one of the potential forest resources to be developed and cultivated. Marketing is an important part of business development. The purpose of this study is to identify of factors that affect honey business cultivation and to obtain the strategy for business development of the business Trigonola Laevicep honey in Sarining Trigona Pertiwi. The method used in this research is the descriptive method using questionnaire, observation, interview, and documentation. The data found were analyzed using descriptive analysis and continued with SWOT analysis. The research found that the main factors contribute for business are as follows; assistance from universities and related institutions, mentoring/training, increasing consumer demand for kele-kele honey, regulations or rules and trends, development of promotional media through social media, the existence of online marketing, the climate and environment supporting the development of honeybee, the availability of natural bee food source plants, and the affordable selling price of kele-kele honey. Several strategies that can be carried out in business development including: Human resources who are highly committed to the development of the kele-kele honey bee cultivation business, assistance from universities and related institutions, kele-kele honey products developed to make derivative products so that consumers can choose more varied products, marketing is done through social media so that the product is more widely known not only in the Bongkasa Pertiwi area, increasing the availability of plants as natural bee food sources, preventing pests and diseases, and the packaging made according to quality standards to ensure the safety of the products.

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Section: Consumer Demand For Kele-kele Honey Is Increasingmentioning

confidence: 99%

Marketing Strategy of Honey in Sarining Trigona Pertiwi Beekeeper Bongkasa Pertiwi Village

Widari¹,

Ngurah²

2022

SEAS: Sust. Envir. Agric. Sci.

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“…[4] reported that digital marketing has a positive influence and significantly increases sales results. Research conducted by [5], [6] found that the use of social media, especially Instagram in marketing coffee drink products, was very effective in disseminating promotions more quickly and costeffectively to customers compared to traditional media methods.…”

Section: Introductionmentioning

confidence: 99%

Marketing Strategy of Arabica Coffee Products on Harapan Maju Group in Kintamani, Bali, Indonesia

I Gusti Ayu Widari,

Kadek Surya Adi Saputra,

Gusti Ngurah Aditya Krisnawan

2023

SEAS: Sust. Envir. Agric. Sci.

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This study aims to identify internal and external factors and alternative marketing strategies for Arabica coffee in the Harapan Maju Group, Kintamani, Bangli, Bali, Indonesia. The method in this study is the SWOT analysis technique. The results showed that the internal environmental factors that had the highest score on the strength indicator were having a consistent taste of coffee products, having many variants of coffee products, and human resources influencing the quality and quantity of coffee products produced. The indicators of weakness are erratic yields which affect the ups and downs of sales, promotions that are not maximized, and the lack of knowledge of human resources for digital marketing through social media. Meanwhile, the external environmental factors in the opportunity indicator are the growth in domestic coffee consumption which continues to increase, the development of coffee management technology, and the government's efforts to assist group coffee marketing. The threat indicators are that similar competitors are superior in following market trends quickly, the bargaining position of consumers is getting higher, and there is a lot of imported coffee coming from outside. Eight alternative strategies that the Harapan Maju Group needs to carry out to increase profits include: expanding the marketing network, improving the quality of service to consumers, strengthening cooperation or collaboration with government agencies, improving the quality of human resource management with training, increasing promotional activities with digital media setting competitive prices for the development of globalization, increasing the use of technology in Arabica coffee business management, and streamlining Arabica coffee operational costs

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Neuromarketing - Seeing the Unseen: Effect of In-Store Category Artwork, Structures and Packaging on Shopper’s Buying Behaviors in Pakistan

Cited by 2 publications

References 32 publications

Marketing Strategy of Honey in Sarining Trigona Pertiwi Beekeeper Bongkasa Pertiwi Village

Marketing Strategy of Honey in Sarining Trigona Pertiwi Beekeeper Bongkasa Pertiwi Village

Marketing Strategy of Arabica Coffee Products on Harapan Maju Group in Kintamani, Bali, Indonesia

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