Influence of Labeling Halal and Products Consumption Safety Labels to Buying  Decisions of the Muslim Community

Santoso, Adi; Hartono, Sri; Wijianto, -

doi:10.18843/rwjasc/v8i4/11

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Journal Of Tropical Pharmacy and Chemistry1

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2021

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“…The consumer interests provide labels, and to determine the impact of these quality signals on the consumer's purchase intent, [4]. The results showed that halal product label variables affect Muslim communities in making their purchasing decisions, as well as variableconsumption security label variables, positively affect the purchasing decision making of the Muslim community [5].…”

Section: Journal Of Tropical Pharmacy and Chemistrymentioning

confidence: 99%

Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision

Junaidin

Hudaya

Rijai

et al. 2021

J. Trop. Pharm. Chem.

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Halal information on Food and Beverage Preparations, analyze for influence on Purchasing Decisions. Novelty research is the Role of Moderation to the relationship of Halal Information to Purchasing Decisions. Using structural model equations (SEM), there is a positive and significant impact of Halal Information on Purchasing Decisions. There is a positive and considerable moderation of Religiosity to the relationship between Halal Information and Purchasing Decisions. The practical implications of the study's results, empirically proving that Halal Information listed on Food and Beverage Preparations led to an increase in Purchasing Decisions, and consumer Religiosity showed significant differences. Advice for Food and Beverage manufacturers to keep halal information on Food and Beverage Preparations because it affects positive buying decisions.

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Section: Journal Of Tropical Pharmacy and Chemistrymentioning

confidence: 99%

Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision

Junaidin

Hudaya

Rijai

et al. 2021

J. Trop. Pharm. Chem.

View full text Add to dashboard Cite

show abstract

Influence of Labeling Halal and Products Consumption Safety Labels to Buying Decisions of the Muslim Community

Abstract: This research was done to test the influence of labeling halal and product consumption safety labels to decisions making of the Muslim community in

Cited by 1 publication

References 1 publication

Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision

Impact of Halal Information on Purchasing Decisions moderated Religiosity in Food and Beverage Provision

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