Influence of Image and Familiarity on Consumer Response to Negative Word-of-Mouth Communication About Retail Entities

The impact of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets

“…Likewise, marketing action has the potential to affect retailer equity and develop its dimensions. The similar argumentation is proposed by Decarlo et al (2007) that ''there are number of retail operational elements that can affect retail store name equity (retailer equity), such as pricing, merchandise variety and assortment, promotion and layout, customer service'' (italics added).…”

“…Second, in order to show how retailer loyalty is related to retailer awareness, retailer associations and retailer perceived quality, we divide retailer equity dimensions into two constructs, that is, retailer loyalty and other dimensions of retailer equity. Third, according to the proposal of Bloemer and de Ruyter (1997) and Decarlo et al (2007), we integrate the retail marketing mix (the so-called retail operational elements) into the construct of store image dimensions, assuming that they have significant effects on the dimensions of retailer equity. Investigating the antecedentsretailer equity dimensions relations and relations among retailer equity dimensions are the focus of this study.…”

The Effects of Product Involvement and Prior Experience on Chinese Consumers’ Responses to Online Word of Mouth

“…Fictitious company names were used because, first, the impact of WOM is stronger when the product in question is uncertain, such as new products (Rogers 1995). Additionally, researchers (e.g., Chatterjee 2001;DeCarlo et al 2007) found that when the company image was positive and company familiarity was high, consumers tended to attribute the negativity of the WOM message to the communicator. On the other hand, company attributions were magnified after receiving negative WOM when consumers had a less positive image and were less aware of the company.…”

Effects of selected store image dimensions on retailer equity: Evidence from 10 Chinese hypermarkets

“…Likewise, retailers' marketing action has the potential to affect retailer equity and develop its dimensions. The similar argumentation is proposed by Decarlo, et al [8] that "there are number of retail operational elements that can affect retail store name equity (retailer equity), such as pricing, merchandise variety and assortment, promotion and layout, customer service".…”

“…retailer loyalty and other dimensions of retailer equity. Third, according to the proposal of Ghosh [5] , Bloemer and De Ruyter [7] and Decarlo [8] , we integrate marketing activities of retailer (the so called retail operational elements ) into the construct of store image dimensions, assuming that it has significant effect on the dimensions of retailer equity. Investigating the antecedents-retailer equity dimensions relations and relations among retailer equity dimensions are the focus of this study.…”