Honey pineapple, as superior fruit commodity in Pemalang Regency, has a higher fructose content (1.94%) than regular pineapple (1.42%). This causes limited market share due to the shelf life of sliced pineapple, which is only 1-3 days. One way to extend the shelf life of cut pineapple is by coating it using edible coating with the addition of roselle extract. Roselle extract contains bioactive compounds that can function as antibacterial and antioxidant. This study aims to determine the effect of storage temperature and variations in addition of roselle extract concentration in edible coating used on the physical and chemical quality of fresh cut pineapple during storage. Treatments of this research were: roselle concentration addition (R), namely 7.5% (R1), 12.5% (R2), 17.5% (R3); storage temperature (S): 28.1 °C (S1), and 5 °C (S2). Data on physical and chemical variables were analyzed using analysis of variance (F test) at 5% level. If the results have a significant effect, then further tests using the Duncan Multiple Range Test. The best treatment combination is determined using the Effectiveness Index Test. The results show that 1) the addition of variations in the concentration of roselle extract has a significant effect on acidity (pH), and 2) storage temperature has a significant effect on weight loss, hardness and acidity (pH).