Influence of Facilities on Patronage of the Various Shopping Malls in Ibadan, Nigeria

Abstract

The way shopping malls have sprawled every nook and cranny particularly in the developing economy is evident from major cities to even sub-urban areas. The expansion evident in the various locations of these shopping malls can be attributed to its patronage. Earlier researchers have linked the patronage of these malls to influences resulting from location, gender, image, type of shoppers amongst other. Even though studies on facilities and how it influences patronage are evident particularly in the developed economies such work also studied other factors thereby not giving a detailed finding on the linkage between facilities provided in such malls and the level of patronage from shoppers. This present study thereby focuses on influence of facilities provided on patronage of the five (5) identified shopping malls in Ibadan, Oyo State Nigeria. The study being a cross-sectional research survey entailed the distribution of questionnaires to 143, 126, 127, 145 and 126 shoppers of Cocoa Mall; Heritage Mall; Jericho Mall; Palms Mall and Ventura Mall, respectively all located in the study area, Ibadan. A cumulative response rate of 80.3% was attained. Data collected was analysed using descriptive statistics of weighted mean and substantiated with factor analysis. It was revealed that most identified facilities in the malls have a great influence on patronage of the malls. However, in order to avoid superfluity of investment, investors could commence provision of Eatery / Food court (Co-V1, 0.72) as recreation facility; Kids play center (Co-V1, 0.79) as children’s facility; Toilet/Restroom (Co-V1, 0.84) as service facility; POS (Co-V1, 0.91) as banking facility and free medical checkup (CoV1, 0.91) as health facility as these have most remarkable influence on patronage of the malls. The researchers hereby advocated that investors can be guided in the provision of the relevant facilities to prevent superfluity while the keen sustenance of these specific facilities can sustain patronage of the various malls in the study area.

Value Pertinence for Residential Property Investments in Christian Mission Estates: An Investigation of Canaan City in Ogun State, Nigeria

“…In situations where communal security and management is left to households to manage on their own, other factors have been found germane. These include drainage channel, wall-fence with gates/ gated communities, burglary proof, waste disposal facility and round the clock security services have been found to facilitate leases and hence, contribute positively to rental and capital values (Olujimi, 2010;Ajibola, Oloke and Ogungbemi, 2011;Iroham et al, 2014).…”

The Social Dimension of Shopping Centres in South Africa

“…Shopping malls started in the United States in the 1950s and gradually increased worldwide. According to Iroham et al (2019) a shopping mall, shopping centre, shopping arcade, shopping precinct or mall is a contemporary enclosed modification of the traditional marketplace. Shopping malls and shopping centres express the same businesses, and their roles can be viewed from various positions.…”

“…The patronage of the centres is determined by utilising the consumers' reasons for visiting the centre, such as distance, convenience, price, quality of customer services, socialisation, and exploration (entertainment) (Andi, Abednego & Gultom, 2021;Iroham et al, 2019). Han et al (2019) state that "few researchers have recognised entertainment as a distinctive characteristic of a shopping mall."…”