Influence of environmental practices on brand equity, satisfaction and word of mouth

Moise, Mihaela Simona; Saura, Irene Gil; Šerić, Maja; Molina, María Eugenia Ruiz

doi:10.1057/s41262-019-00160-y

Cited by 65 publications

(65 citation statements)

References 77 publications

Supporting

Mentioning

Contrasting

Unclassified

Order By: Relevance

“…The green HRM practices (green competence building, green employee involvement, and green motivation enhancing practices) foster eco-friendly initiatives that result in sustainable development through the reduction of carbon footprint, better farming practices, and proper waste disposal (Jackson et al, 2011). Such green practices also play a vital role in managing brand equity and sustainable growth (Bombiak and Marciniuk-Kluska, 2018;Moise et al, 2019). However, the ultimate model to drive environmental performance cannot be developed without aligning the organizational green goals with employee behavior (Saeed et al, 2019).…”

Section: Introductionmentioning

confidence: 99%

Unlocking employee’s green behavior in fertilizer industry: the role of green HRM practices and psychological ownership

Waqas

Yahya

Ahmed

et al. 2021

IFAM

View full text Add to dashboard Cite

The engineering of agrochemicals and inorganic fertilizers indirectly facilitates the emissions of NO2 and CO2. The extensive use of pesticides and inorganic chemical fertilizers has drawn the world’s attention to green practices. Grounded on the ability-motivation-opportunity (AMO) theory, we investigated the effect of green human resource management (GHRM) practices on employees’ green behavior with the mediating role of psychological ownership. We applied the partial least square structural equation modeling (PLS-SEM) technique to 279 responses acquired from the fertilizer manufacturing firm employees. The results show that GHRM practices (green competence building, green motivation enhancing, and green employee involvement practices) significantly improve employee green behavior. Additionally, GHRM practices enhance the sense of ownership of nature among employees due to which they involve themselves proactively in eco-friendly activities and behavior.

show abstract

Section: Introductionmentioning

confidence: 99%

Unlocking employee’s green behavior in fertilizer industry: the role of green HRM practices and psychological ownership

Waqas

Yahya

Ahmed

et al. 2021

IFAM

View full text Add to dashboard Cite

show abstract

“…Results revealed a positive association between elements of green marketing and brand equity and other dimensions of CBBE. Similarly, Moise et al (2019) investigated the association between brand equity dimensions namely (brand loyalty, perceived quality, brand associations, and brand awareness) and environmentally sustainable practices. Results showed that green practices are positively associated with brand equity and other dimensions of brand equity notably WoM, and customer satisfaction.…”

Section: Influence Of Green Products Adoption On Brand Equitymentioning

confidence: 99%

Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

Hashem¹

2021

RWE

View full text Add to dashboard Cite

The current study sought to examine the influence of adopting green products as a form of environmental legitimacy on ''brand equit'y'' through the moderating role of management awareness. Quantitative method was adopted through utilizing a questionnaire which was distributed on (96) individuals within green brands producers in Jordan. Results of study indicated that all brand equity variables are influenced by adopting green products as a form of environmental legitimacy. Results also indicated that brand personality was the most influenced variable of all scoring an R value of (0.74) and explained 54.7% of total influence. Study recommended organizations to focus on adopting green products in order to enhance brand equity as an approach for developing and supporting sales, and encouraging customers of regular products to switch to green products.

show abstract

“…Brand equity is created when customers tend to pay more for the same level of brand quality because of the interesting brand name and strong attachment to it (Moliner-Velázquez et al, 2019). Brand equity has many advantages for companies and manufacturers; for example, if the brand has a high equity value, the target consumer will have a positive attitude towards the brand and as a result be willing to pay a high price for the product, repeat the purchase, and do word-of-mouth advertising for the product (Kim & Hyun, 2011;Ansary & Hashim, 2018;Moise et al, 2019).…”

Section: Independent Journal Of Management and Production (Ijmandp)mentioning

confidence: 99%

Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

Shadi

Hesari

Shahrabi

2021

Ind. Jour. Manag. & Prod.

View full text Add to dashboard Cite

This study aims to investigate the relationship between social media marketing practices and customer response with consideration of the mediating role of brand equity dimensions through structural equation modeling in an empirical case study. Data are analyzed using structural equation modeling. The following findings are found: The results show that there is a significant relationship between social media marketing practices and customer response in the survey sample. Additionally, the hypothesis about the mediating role of brand equity dimensions is also supported. The results of our research augment our understanding of the role of social media marketing practices in stimulating customer response (electronic word-of-mouth and commitment) and the role of brand equity dimensions (brand awareness and brand image).

show abstract

Influence of environmental practices on brand equity, satisfaction and word of mouth

Cited by 65 publications

References 77 publications

Unlocking employee’s green behavior in fertilizer industry: the role of green HRM practices and psychological ownership

Unlocking employee’s green behavior in fertilizer industry: the role of green HRM practices and psychological ownership

Environmental Legitimacy Through Adopting Green Products and Its Effect on the Brand Equity: Moderating Role of Management Awareness

Relationship between social media marketing practices and customer response with mediating role of brand equity dimensions: an empirical investigation

Contact Info

Product

Resources

About