Influence of Brand Equity Towards Perceived Value in 5 Star Hotel at Jakarta

Hanifah, Regina Dewi; Wahyudi, Agustinus Sri; Nurbaeti, Nurbaeti

doi:10.2991/ictgtd-16.2017.46

Cited by 3 publications

(4 citation statements)

References 10 publications

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“…The two theoretical concepts of BE described above were analyzed for different categories of products and services [ 34 , 35 , 36 , 37 , 38 , 39 ]. For example, among products, BE has been studied for TV sets [ 38 , 40 ] and cars [ 40 ], and among services, for hotels [ 41 , 42 , 43 , 44 , 45 , 46 , 47 , 48 , 49 ], airlines [ 50 , 51 , 52 ], and restaurants [ 48 , 53 , 54 , 55 ]. Franchise-based BE [ 56 ], attendee-based brand equity [ 57 , 58 ], destination BE [ 59 , 60 , 61 ], place BE [ 62 , 63 ], and city BE [ 64 , 65 , 66 ] were also studied.…”

Section: Literature Reviewmentioning

confidence: 99%

Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2022

IJERPH

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The purpose of this study was to analyze consumer or patient determinants of hospital brand equity (HBE) based on the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) Statement. A search of six databases: Scopus, Web of Sciences, PubMed, Google Scholar, Ebsco, and Elsevier was conducted. A search for studies published up to January 2022 was performed between 15 February and 5 March 2022. Article type, peer-reviewed papers, and studies based on empirical research were used as inclusion criteria. Non-English language papers, dissertations, short reports, works in progress, conference publications, and book chapters were excluded. As a result, a final set of 32 studies were selected for the analysis. Three research questions were formulated on the main determinants of HBE, brand-related factors, and specific medical-related factors. The studies included in the systematic literature review were analyzed in three areas: study description, key findings, and practical recommendations. Among the traditional HBE factors, brand loyalty has been analyzed most often, and the following have also been studied: perceived quality, brand associations, brand awareness, and brand image. Patient satisfaction, service quality, perception of the treatment process, and the work of medical staff were found to be specific medical-related factors. Other factors related to the management process, brand, and patients were also identified. It was noted that the number and variety of medical and other determinants of HBE have increased in recent years. The results of this systematic literature review are relevant to the analysis of consumer/patient behavior in choosing a hospital or other health care facility as they provide a deeper understanding of the increasingly differentiated needs of patients and the way in which the quality of health care services is evaluated.

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Section: Literature Reviewmentioning

confidence: 99%

Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2022

IJERPH

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“…An important way to strengthen the CBE is to include the city on the UNESCO World Heritage List. This list includes 1121 properties of historical (869 properties), natural (213) and mixed (39) importance [166]. According to the mission of UNESCO and World Heritage Convention, "heritage is our legacy from the past, what we live today, and what we pass on to future generations" [167].…”

Section: Specific City Brand Assetsmentioning

confidence: 99%

“…For example, brand loyalty, perceived quality, brand awareness, brand associations were identified in the study of 12 brands in three product categories (athletic shoes, film for cameras, and color television sets) [34]; six brands in two product categories (cars and televisions) [35]; and brands available in the Chinese sportswear category [5]. BE was also analyzed in relation to the hospitality industry as hotel BE [36][37][38][39][40][41][42][43][44], the catering industry as restaurant BE [43,[45][46][47], and the airline industry as airline BE [48][49][50]. The following elements were identified in the hotel BE research: brand loyalty [38,40,43,[51][52][53], brand awareness [38,40,42,52,54], brand associations [54], perceived quality [38,40,43,[51][52][53], brand image [38,40,42,43,[51][52][53].…”

Section: Introductionmentioning

confidence: 99%

Factors Determining City Brand Equity—A Systematic Literature Review

Górska-Warsewicz

2020

Sustainability

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The aim of this study is to analyze factors determining city brand equity (CBE) on the bases of a systematic literature review (SLR) according to a procedure developed by Tranfield. Five databases were searched (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘city brand equity’. In addition, databases were searched for ‘destination brand equity’ and ‘place brand equity’ statements focusing on city brands. This SLR contains 36 empirical studies and does not include conference materials, and books. The analysis was based on three issues: general information (author/authors, year of publication, research tools, sample size, city and country as well as sample population), research specification (variables, hypotheses or research questions, statistical methods and research tools), and findings related to CBE and practical implications for destination marketing organizations, and destination or city managers. In summary, there are many factors determining CBE, including brand image, brand quality and brand awareness. These factors are related to cultural, environmental and ecological elements, as well as infrastructure and services offered to tourists. Brand assets related to the perception of the city brands in various aspects also proved to be important.

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“…Both concepts were analyzed for different markets and modified for product brands [38][39][40][41], retail brands [42,43], and service brands [44][45][46][47]. BE for product brands was analyzed in such categories as sport clothes and shoes [48], cars [49], TV [48,49], and service brands, such as hotels [50][51][52][53][54][55][56][57][58], airlines [59][60][61], and restaurants [57,[62][63][64]. In addition, BE has been analyzed as guest-based BE [65], franchise-based BE [46], attendeebased brand equity [66,67], destination BE [68][69][70], place BE [71,72], and city BE [73][74][75].…”

Section: Introductionmentioning

confidence: 99%

Green Brand Equity—Empirical Experience from a Systematic Literature Review

et al. 2021

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Our study aims to analyze factors determining the green brand equity (GBE) based on a systematic literature review (SLR) according to the Preferred Reporting Items for Systematic Reviews and Meta-Analysis (PRISMA) statement. We posed 3 research questions and searched five databases (Scopus, Web of Sciences, Google Scholar, EBSCO, and Elsevier) for studies containing the term ‘green brand equity’ and the combination of two terms: ‘brand equity’ and ‘green’. Additionally, the backward and forward snowballing methods were applied. In our SLR, we included empirical studies published between 2006 and 2021 as peer-reviewed papers in English. Exclusion criteria included studies with theoretical models, studies describing brand equity not related to GBE, Ph.D. thesis, short reports, workshop papers, practice guidelines, book chapters, reviews, and conference publications. Finally, 33 articles were analyzed as part of the SLR in two fields: general information (authorship, year of publication, type of study, research country or location, sample size, and product categories), and research specifications (factors or variables, number and type of hypotheses, scale or measurement items, type of statistical analysis, and selected indicators of statistical methods). Image, trust, value, satisfaction, and loyalty appeared to be the most studied determinants of GBE. Less frequently analyzed were quality, awareness, attributes, particular promotional activities, and the fact of purchase. The results obtained are important in practical terms, showing what to consider when creating GBE in different categories of products and services.

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Influence of Brand Equity Towards Perceived Value in 5 Star Hotel at Jakarta

Cited by 3 publications

References 10 publications

Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review

Consumer or Patient Determinants of Hospital Brand Equity—A Systematic Literature Review

Factors Determining City Brand Equity—A Systematic Literature Review

Green Brand Equity—Empirical Experience from a Systematic Literature Review

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