“…Pharmaceutical industry medical information departments have a two‐fold role (Hopkins, Galligher, & Levine, 1999; Huntingford, O'Callaghan, Taylor, Turnbull, & Wells, 1990; Leighton & Davies, 2009; Pay, 1991; Roach, 1982; Robson, Blake, Chandler, Dellamy, Davies, Fleming, et al, 1996; Robson & Riggens, 2001; Robson & Robson, 2000; Royland, 1982; Yamamoto, Onaka, Hirai, Kuroko, Negi, Yamada, et al, 1995). Internally, they provide information services to a variety of customers within their organization, most particularly to the sales and marketing functions, but also to the medical and regulatory affairs departments.…”