Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World

Heere, Bob; Wear, Henry; Jones, Adam; Breitbarth, Tim; Xing, Xin; Salcines, Juan Luis Paramio; Yoshida, Masayuki; Derom, Inge

doi:10.1123/jsm.2018-0101

Cited by 17 publications

(13 citation statements)

References 44 publications

(55 reference statements)

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“…Audience. The audience at a sport event can range from exclusively local residents or communities to global audiences (Heere et al, 2019). In general, local sport events attract a predominantly local audience, while major and mega sport events extend to regional, national and even global audiences.…”

Section: Sport Logistics Researchmentioning

confidence: 99%

Sport logistics research: reviewing and line marking of a new field

Herold

Breitbarth

Schulenkorf

et al. 2019

IJLM

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Purpose Although logistics management is a crucial part of local and global sports events, there is no research-driven characterization of “sports logistics management”. The purpose of this paper is to conceptualize a framework that allows for a more structured recognition of logistics in sports, in general, and sport event management, in particular. In addition, we conduct a systematic literature review of sports logistics management and locate opportunities for future research both for sports management and logistics management scholars. Design/methodology/approach Guided by Durach et al.’s (2017) systematic literature review approach, we identify key attributes and characteristics of sports logistics management. These are based on studies featuring at least partial aspects of logistics management in sports and sport events, and that were published between 2000 and mid-2019. Findings The study reveals that sports logistics management – meaning logistics activities in sports and sport event management – is a heavily under-researched area that provides an abundance of scientific opportunities. Based on the three sport event types of local/regional sport events, major sport events and mega sport events, the authors propose four sports logistics management pillars that are central to the proposed Sport Logistics Framework: venue logistics management, sports equipment logistics management, athletes logistics management, and fan and spectators logistics management. Practical implications By providing a conceptual framework for sports logistics, the authors progress towards informing the sport sector on relevant strategic and operational levels of logistics management and set the stage for empirical studies that are likely to advance sport logistics planning and management. Originality/value This is the first study that builds on a systematic review of literature specifically focused on the logistics aspect in sports and sport event management. It provides a conceptual framework of sports logistics management and offers an agenda of future research opportunities.

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Section: Sport Logistics Researchmentioning

confidence: 99%

Sport logistics research: reviewing and line marking of a new field

Herold

Breitbarth

Schulenkorf

et al. 2019

IJLM

Self Cite

View full text Add to dashboard Cite

show abstract

“…In fact, ineffective partnerships among private and public entities acted as a bottleneck towards effective collaboration to take advantage of sport events in destination branding. Moreover, Heere et al (2019) stated that the effect of events was different from country to country, pending on the popularity of the event or sport in the specific nation, and whether the nation itself offered similar events.…”

Section: Resultsmentioning

confidence: 99%

Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya

Kamau¹,

Jebet²,

Bitok³

2021

JOHTM

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Events are crucial for development of destinations across different parts of the world since they possess important social, cultural, and economic outputs. International celebrity events provide additional destination attraction and they create a sustainable tourism industry across many parts of the world. Despite research in recent times in events gaining tremendous interest among scholars and emerging as a crucial area of study, little is known on how international celebrity events hosting influences tour firms' performance. This study explored the role of international celebrity events destination promotion on tour firms' performance in Nairobi City County, Kenya. A cross-sectional research design was adopted for the study. The sample size of the study constituted of 390 managerial employees who were drawn from all the 329 tour firms registered with the Kenya Association of Tour Operators. Stratified, systematic, purposive, and convenient sampling approaches were used to sample the respondents, while questionnaires and interview schedules were used for collection of data. Results showed that the international celebrity events destination promotion depicted a positive and statistically significant relationship with tour firms performance (p=0.000<0.05). The study recommends development and hosting of special international celebrity events in the country by event organizers as the basis of increasing the competitiveness of Nairobi City County as a preferred tourist destination.

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“…Nevertheless, residents' quality of life may be directly impacted by the event, be it positive or negative, before, during, and/or after the event. Research has demonstrated that hosting one-off major sporting events generally results in negative ecological impacts [3], as well as a lack of substantial economic impact [4][5][6][7] and sustainable tourism impact [8]. This has shifted the justification for hosting mega-events towards trying to demonstrate positive benefits from other features of events such as urban planning [9], or less tangible features such as social impacts [10] and sport participation impacts [11] affecting local communities and residents after the event has taken place.…”

Section: Introductionmentioning

confidence: 99%

Other- versus Self-Referenced Social Impacts of Events: Validating a New Scale

2020

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Publicly funded sport events are partially justified based on positive social impacts. Past research generally measured social impact for a generic and global “other” with claims such as “Events create new friendships in the community”. These other-referenced (OR) social impacts are generally higher pre-event than post-event and are inflated for both methodological and theoretical reasons. In the pre-event period of the Tokyo 2020 Olympic and Paralympic Games, we empirically tested OR items compared to self-referenced (SR) items, such as “Because of the event, I create new friends in the community” and allowed projection bias to vary between scales. Results of the experiment between an OR-Social Impact Scale (OR-SIS) and a similar SR-SIS confirmed OR-measures to be significantly higher than SR-measures. While artificially inflated OR scores may be useful for event organizers and politicians to gain support for hosting, estimates based on circumscribed self (SR) are a methodologically appropriate measurement of social impact.

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Inducing Destination Images Among International Audiences: The Differing Effects of Promoting Sport Events on the Destination Image of a City Around the World

Cited by 17 publications

References 44 publications

Sport logistics research: reviewing and line marking of a new field

Sport logistics research: reviewing and line marking of a new field

Role of International Celebrity Events Destination Promotion on Tour Firms Performance in Nairobi City County, Kenya

Other- versus Self-Referenced Social Impacts of Events: Validating a New Scale

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