Individualism for the masses? Coffee consumption and the Chinese middle class' search for authenticity

Henningsen, Lena

doi:10.1080/14649373.2012.689709

Cited by 31 publications

(15 citation statements)

References 9 publications

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“…This indicates that the consumption of unique and out-of-the-ordinary products may in fact be feeding the need to assert oneself as an individual. Henningsen's (2012) study on coffee consumption in China, provides support for this argument. In her study, Chinese consumers of foreign Western-style coffee (as opposed to Asian coffee) was found to be a means for self-definition, distinction and demonstrating cultural capital.…”

Section: Discussionmentioning

confidence: 84%

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

Pereira

Sung

Lee

2019

Australasian Marketing Journal

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This study aims to examine why online consumers watch Mukbang, a type of South Korean online entertainment show, by exploring the antecedents of consumers’ attitude toward Mukbang from a cross-cultural perspective. Data was collected from 114 Asians and 129 Caucasian participants using a self-administered questionnaire online. Data was then analysed using structural equation modelling. Similarities and differences were noted for both the samples. The findings show that Asians tend to watch Mukbang due to host attractiveness and social normative influence, while Caucasians watch such shows due to host attractiveness, perceived novelty and social normative influence. Practical implications are provided for traditional and digital marketers, advertisers and broadcast jockeys so they are better equipped with insights on online consumer behaviour, marketing strategies and conceptualisation of videos.

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Section: Discussionmentioning

confidence: 84%

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

Pereira

Sung

Lee

2019

Australasian Marketing Journal

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“…For these students then, "being Chinese" was associated not with pride or unity but with a sense of lack of self-worth and deep despair at their ability to overcome existing social divides in the future. 56 53 See, e.g., Schein 1999;Zhang, Li 2010;Henningsen 2012;Ren 2013;Farrer 2014. 54 Lan 2014.…”

Section: Discussion: Youth Social Positionality and National Belongingmentioning

confidence: 99%

“Being Chinese Means Becoming Cheap Labour”: Education, National Belonging and Social Positionality among Youth in Contemporary China

Naftali¹

2020

The China Quarterly

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Since the 1990s, the Chinese party-state has attempted to teach its youth how to think and speak about the nation through a “patriotic education” campaign waged in schools, the media and on public sites. The reception of these messages by youth of different social backgrounds remains a disputed issue, however. Drawing on a multi-sited field study conducted among rural and urban Han Chinese youth attending different types of schools, this article explores the effects of the patriotic education campaign on youth conceptions of the nation by examining the rhetoric high-school students employ when asked to reflect upon their nation. The study reveals that a majority of youth statements conform to the language and contents of the patriotic education campaign; however, there are significant differences in the discursive stances of urban youth and rural youth and of those attending academic and non-academic, vocational schools. These findings call into question the party-state's current vision of China as a “unified” national collectivity. They highlight the existence of variances in the sense of collective belonging and national identity of Chinese youth, while underscoring the importance of social positioning and perceived life chances in producing these variances.

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“…Researchers have highlighted the emerging middle class conspicuous consumption behavior, focusing mainly on Western products and cultural goods, ranging from luxury international brands to Hollywood films (Tsai et al 2013, Henningsen 2012, Zhu and Berry 2009. Since the abolition of the Confucius examination in the early 20 th century, Kunqu faded to obscurity and diverse regional popular opera forms were criticized by modern scholars as a burden to Shortly after the crackdown of the 1989 Tiananmen Square student event, universities received party-state funding to impose compulsory 'patriotic education' programmes, to ensure student support of CCP ideological legitimacy (Dello-Iacovo 2009, Zhao 1998.…”

Section: New Scholar Middle Class Searching For Cultural Distinctionmentioning

confidence: 99%

“…With China’s growing economic power, and faced with globalization and westernization, the party-state is increasingly aware of the importance of culture as ‘soft power’ in gaining a new global position, as well as articulating CCP evolution and legitimacy (Henningsen, 2012; Hu, 2000). In 1994, the Chinese government endorsed the first international conference on Confucianism in Beijing, with attempts to justify its revolutionary legacy through neo-Confucianism as a new discourse of nationalism (Dai, 2001; Goodman, 1998; Liu, 2004).…”

Section: Kunqu From Historical Scholar-official To New Millennium MImentioning

confidence: 99%

Traditional opera consumption as the new game of distinction for the Chinese middle class

2018

International Journal of Cultural Studies

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Individualism for the masses? Coffee consumption and the Chinese middle class' search for authenticity

Cited by 31 publications

References 9 publications

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

I like Watching Other People Eat: A Cross-Cultural Analysis of the Antecedents of Attitudes towards Mukbang

“Being Chinese Means Becoming Cheap Labour”: Education, National Belonging and Social Positionality among Youth in Contemporary China

Traditional opera consumption as the new game of distinction for the Chinese middle class

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