“…In line with PSI theory, people high (rather than low) on demand‐related action orientation tend to be more effective in enacting difficult intentions, both in the laboratory (e.g., Jostmann & Koole, ; Kazén et al, ) and in everyday settings such as education, work, and sports (for a review, see Koole, Jostmann, & Baumann, ). Moreover, people high (rather than low) on threat‐related action orientation tend to be more effective in dealing with self‐threatening conditions, such as repeated failure (Brunstein & Olbrich, ; Kuhl, ), reminders of mortality (Koole & Van den Berg, ; Quirin, Bode, Luckey, Pyszczynski, & Kuhl, ), unfair situations (IJzerman & Van Prooijen, ;Wojdylo, Kazén, Kuhl, & Mitina, ), and motivational conflict (Baumann et al, ; Hermann & Brandstätter, ).…”