The purpose of the article is to study the peculiarities of managing the development of human capital in the conditions of digitalization. In the course of the study, the method of measuring the human potential index, developed by the UN - the Human Development Index, including taking into account socio-economic inequality, the Gender Inequality Index and the multidimensional poverty index, was applied as basic indicators that reflect the level of development of human capital, which is especially important in the conditions of digitalization of society. The article discusses the concept of human potential, its components, methods of determination. The dynamics of changes in the human development index of Ukraine and its components during 1990-2020 were analyzed. A comparative analysis of the values of the human development index, the human development index taking into account socio-economic inequality, the gender inequality index of Ukraine and other countries was carried out. The importance of the development of human potential in the context of the development of the information society and the digital economy is proven, the specifics of working conditions, requirements for the workforce are given. The factors affecting the development of human potential in the conditions of the digital economy are considered, and ways of solving the identified problems are proposed like creating conditions for development of the population, to ensure a positive balance of reproduction of the population and migration, development of social infrastructure, access of the population to quality medical, educational, and social services, etc.