Indian consumers’ mall patronage intentions: impacts of shopping motivations, subjective norms, materialism, and self-efficacy

Abstract

While Indian malls are proliferating, 80% are ailing. Why is this? There are a number of possible explanations, including the inability to compete with unorganized retailers and an inadequate understanding of the evolving influences that impact Indian consumer behavior. Using a mall intercept technique, this study investigated antecedents to Indian consumers' mall patronage intention. SEM analysis suggests that the impacts of motivation, subjective norms, materialism and self-efficacy on mall patronage intention reflect evolving Indian consumer behavior.

Factors Influencing Selection of Shopping Malls: An Exploratory Study of Consumer Perception

“…One such type of retail format is shopping mall which is a group of retail stores under one roof. In the views of Pookulangara and Knight (2013), shopping malls are expected to be frontrunners for the growth of organized retail in India. Shopping mall is a group of retail business planned, developed, owned and managed as a unit (Kotler & Armstrong, 2002).…”

Effect of Shopping Motivations on Indian Consumers’ Mall Patronage Intention

“…Richins (1987) materialism measure was employed to operationalise materialism. The construct 'mall patronage intention' was operationalised by Taylor and Todd's (1995) scale as employed by Pookulangara and Knight (2013). The scales were adapted to Indian context, as they have been widely used and have established cross-cultural validity and reliability.…”

“…The scales were adapted to Indian context, as they have been widely used and have established cross-cultural validity and reliability. Further they have been successfully employed in earlier studies (Khare, 2011;Pookulangara & Knight, 2013) in the Indian context. The section related to demographic variables composed another section of questionnaire.…”

Shopping Motivations of Generation Z Customers for Different Retailer Types and Shopping Companion

“…Although there are plenty of studies dealing with shopping motivations, lack of researches investigating whether or not customers visit different retailer types with different shopping motivations is felt. There are many independent studies examining shopping motivations of customers when they visit fashion retailers (Kang & Park-Poaps, 2010), restaurants (Arnold & Reynolds, 2003;Babin et al, 2005;El-Adly & Eid, 2015) and shopping malls (Pookulangara & Knight, 2013;Rahmawati & Do, 2015;Teller et al, 2008;). However, studies comparing shopping motivations of customers visiting different types of retailers can be found rarely (Davis & Dyer, 2012;Terblanche & Boshoff, 2004).…”

“…Other groups of studies examine shopping motivations for service retailers like restaurants (Arnold & Reynolds, 2003;Babin et al, 2005). Researches investigating shopping motivations of customers to visit shopping malls can also be found (El-Adly & Eid, 2015;Pookulangara & Knight, 2013;Rahmawati & Do, 2015;Teller et al, 2008). However, studies that include a simultaneous comparison of shopping motivations of customers visiting different types of retailers can be found rarely (Davis & Dyer, 2012;Terblanche & Boshoff, 2004).…”