Abstract:This research is a quantitative study that analyzed the impact of IT/Cloud-Based Application on various variables in the logistics business in the JABODETABEK area. The data was collected from a survey of logistics companies and service users and analyzed using Structural Equation Modelling (SEM) based on Partial Least Square (PLS). The results showed that the implementation of IT/Cloud-Based Application had a positive and significant impact on market positioning but did not have a significant impact on produc… Show more
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