Increasing the crowd's capacity to create: how alternative generation affects the diversity, relevance and effectiveness of generated ads

Ren, Jie; Nickerson, Jeffrey V.; Mason, Winter; Sakamoto, Yasuaki; Graber, Bruno

doi:10.1016/j.dss.2014.05.009

Cited by 31 publications

(37 citation statements)

References 56 publications

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“…In another experiment on designing graphical advertisement, combination-based genetic algorithms led to no improvement in design quality (Ren, et al, 2014). There are multiple reasons why idea combination does not always work.…”

Section: Introductionmentioning

confidence: 99%

“…In many crowdsourced tasks, people work as individuals and compete with each other for a prize (Ebner, et al, 2009;Leimeister, et al, 2009). Alternatively, people's work can also be coordinated such that there is collaboration or integration (Kittur, et al, 2013;Michelucci and Dickinson, 2016;Ren, et al, 2014). The most famous crowd collaboration may be Wikipedia, an encyclopedia that anyone with Internet access can edit.…”

Section: Introductionmentioning

confidence: 99%

“…A third crowd creates a new generation of ideas by combining previous ideas. The selection of ideas to be combined can be biased towards highly evaluated ideas (Ren, et al, 2014;Nickerson, 2011, 2013). Repeating these steps can lead to multiple generations of ideas.…”

Section: Introductionmentioning

confidence: 99%

“…For example, some companies collect product or service ideas from consumers through online platforms (Bayus, 2013;Terwiesch and Ulrich, 2009;Toubia, 2006). Crowdsourcing enables many people to search for creative ideas in parallel (Afuah and Tucci, 2012;Michelucci and Dickinson, 2016;Ren, et al, 2014).…”

Section: Introductionmentioning

confidence: 99%

“…Some researchers propose to use human-based genetic algorithms to use idea combination in crowdsourcing (Ren, et al, 2014;Nickerson, 2011, 2013). Specifically, one crowd creates a first generation of ideas, and then the ideas are evaluated and ranked by another crowd.…”

Section: Introductionmentioning

confidence: 99%

See 4 more Smart Citations

Combining Ideas in Crowdsourced Idea Generation

Wang

Wang²,

Tao

2017

Foundations of Management

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Collecting ideas through crowdsourcing has become a common practice for companies to benefit from external ideas and innovate. It is desirable that crowd members build on each other's ideas to achieve synergy. This study proposes and verifies a new method for idea combination which can result in combined ideas that are both novel and useful. The domain-specific knowledge of crowd members does not influence the effectiveness of such idea combination. The new method can be used for collecting highly creative ideas from the crowd. The implications for future research are discussed.

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Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 3 more Smart Citations

Combining Ideas in Crowdsourced Idea Generation

Wang

Wang²,

Tao

2017

Foundations of Management

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High art down net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system

Chen

2023

Journal of Philanthropy and Marketing

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This research aims to offer a new perspective of art philanthropy, different than the traditional one, that focuses on citizen's desire for and support to art as one of the most important, collective heritage of human society. It conceptually proposes the citizen arts philanthropy (CAP) system, as well as its application in the form of a digital platform. The research proposition is based on a cross‐disciplinary review of literature on the history of arts, patronage and philanthropy, arts and philanthropy ethics, participatory philanthropy, evolution of stakeholders in the art world, and a digital citizen governance process. Analysis of the existing literature leads to the CAP conceptualization with the subsystem of artistic creation; financial, social, and practical engagement; and collective activities. Each subsystem sets its ethical codes to assure the ethics of arts philanthropy. The CAP system may be realized with a digital platform with registration, art and art philanthropy ethics setting, art selection and art philanthropy action. The digital platform is conceptualized as a collective design with citizen governance, including actors, domain, and process and includes the platform registration, art and art philanthropy ethics setting, art selection and art philanthropy action. The overall design of the CAP system offers a direct engagement of citizens in arts and arts philanthropy and assures that citizens have equalized rights and responsibilities regarding art selection and creation. It further contributes to a new ethics of arts and arts philanthropy and the ecosystem of the art world.

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Crowdsourcing Fundamentals: Definition and Typology

Estellés-Arolas

Navarro-Giner

González-Ladrón-de-Guevara

2015

Advances in Crowdsourcing

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Crowdsourcing is a problem-solving and task realization model that is being increasingly used. Thanks to the possibility of harnessing the collective intelligence from the Internet; thanks to the crowdsourcing initiatives people can, for example, find a solution to a complex chemical problem, get images tagged, or get a logo designed. Due to its success and usefulness, more and more researchers have focused their interest on this concept. This fact has shown that the concept of crowdsourcing has no clear boundaries, and although over time the concept has been better explained, some authors describe it differently, propose different types of crowdsourcing initiatives, or even use contradictory crowdsourcing examples. In this paper, an integrated definition and typology, developed in 2012, are analyzed to check whether they are still valid today or whether need a reformulation.

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Increasing the crowd's capacity to create: how alternative generation affects the diversity, relevance and effectiveness of generated ads

Cited by 31 publications

References 56 publications

Combining Ideas in Crowdsourced Idea Generation

Combining Ideas in Crowdsourced Idea Generation

High art down net: Conceptualizing a citizen arts philanthropy with ethical codes and a digital system

Crowdsourcing Fundamentals: Definition and Typology

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