Increasing customer loyalty: the impact of corporate social responsibility and corporate image

Cole, Graham

doi:10.1108/asr-09-2017-0007

Cited by 3 publications

(2 citation statements)

References 1 publication

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Corporate social responsibility (CSR) reflects the company"s status and activities with respect to its societal obligations (Brown and Dacin, 1997). Being perceived as a socially responsible company can have a positive impact on levels of trust and loyalty among consumers (Cole, 2017). Among the factors found to be the antecedents of perceived CSR, can be cited branding, reputation building, and communications (Stanaland et al, 2011).…”

Section: H1 Placing Healthy Snacks At the Checkout Can Be Beneficialmentioning

confidence: 99%

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Grandi¹,

Cardinali²,

Bellini³

2019

IBR

View full text Add to dashboard Cite

The present work aims to implement a "healthy checkout" in a real retailing environment in order to demonstrate that this kind of intervention can be a win-win strategy for both shoppers and retailers in a long-term perspective. A field experiment has been conducted in five stores belonging to a leading Italian Retailer in the north of Italy, where all the unhealthy products have been removed from the checkouts. Both sales analysis and shoppers attitudes towards the intervention have been studied. Sales data have been analyzed for the "healthy checkout stores" vs "traditional checkout stores", and customers have been interviewed at the end of the shopping trip five months after the implementation. Our findings show that developing a healthy checkout can have a positive impact on sales, retailer"s reputation in terms of perceived CSR, and loyalty to the store. The present work provides some interesting results about the long-term effect of an in-store marketing strategy that aims to promote health among customers.In order to fill those gaps, the present work is organized as follow. First, we describe the importance of the

show abstract

Section: H1 Placing Healthy Snacks At the Checkout Can Be Beneficialmentioning

confidence: 99%

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Grandi¹,

Cardinali²,

Bellini³

2019

IBR

View full text Add to dashboard Cite

show abstract

“…There is a large number and diversity of the approaches to determine the CSR concept [22][23][24]. According to Cole, this can be largely attributed to the fact that the concept has scope to mean different things to different people in different circumstances [25]. Notwithstanding this, all firms engaging with CSR are essentially pledging to conduct their business in ways that protect the interests of current and future generations, and are trying to eliminate or minimize any harmful effects and maximize its sustainable beneficial impact on society (Mohr et.al.…”

Section: Corporate Social Responsibility Vs Sustainable and Responsibmentioning

confidence: 99%

Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic

et al. 2019

View full text Add to dashboard Cite

We live in a new era with contradictory views on society, industries, and the whole world. Raising consumerism is compensated by raising the responsibility of the new generation, the so-called Millennials. The paper deals with the awareness of Millennials of corporate social responsibility (CSR), and their attitude to sustainable and responsible investment (SRI). The research is focused specifically on students of economically oriented higher education institutions (HEI), studying in the Czech Republic. For the purpose of general awareness of the term CSR, a sample of 1073 HEI students from different institutions was analyzed and evaluated. For the evaluation of their attitude to SRI, 213 respondents from Mendel University in Brno were interviewed. The research brought surprising results—bachelor’s degree students have a better awareness of the term than master’s degree students. This surprising fact can be explained by the fact that CSR courses have been incorporated into studies in recent years. Another important finding from the second research is that 57% of respondents are willing to sacrifice part of their return in the case of an investment in socially responsible instruments. This fact can be used for the design of an investment strategy offered by investment institutions.

show abstract

Responsabilidad social corporativa internacional: impacto en la reputación y lealtad del cliente

Espinoza,

Palma,

Macías

et al. 2024

S. F. J. of Dev.

View full text Add to dashboard Cite

El artículo analiza el estudio de la Responsabilidad Social Corporativa (RSC) en el ámbito del marketing internacional, con especial atención a su impacto en la reputación corporativa y la fidelidad de los clientes. Esta investigación examina cómo las actividades de RSC influyen directamente (a través de los mercados desarrollados y emergentes) en las percepciones de los clientes sobre la empresa, así como en su satisfacción y disposición a ser leales a largo plazo, además, examina el papel mediador de la reputación corporativa en la relación entre la RSC y la fidelidad de los clientes, que podría funcionar como un activo estratégico para la diferenciación en el mercado después de tener una reputación positiva gracias a prácticas éticas y responsables. A través de una revisión en profundidad de la literatura más reciente y de ejemplos de empresas multinacionales, este artículo afirma que la gestión eficaz de la RSC afecta positivamente a la imagen de la empresa ante los ojos de la confianza y la lealtad de los clientes, que, en los sectores en los que la credibilidad es vital, son dimensiones importantes. Los resultados del estudio implican que las actividades de RSC bien diseñadas y comunicadas de manera eficaz tienen una influencia no solo en la mejora de la reputación corporativa, sino también en la intención de compra y la lealtad de los clientes.

show abstract

Increasing customer loyalty: the impact of corporate social responsibility and corporate image

Cited by 3 publications

References 1 publication

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Assessing the Long-Term Effect on Sales and CSR of a Nutrition Marketing Strategy in the Retailing Environment

Millennials’ Awareness and Approach to Social Responsibility and Investment—Case Study of the Czech Republic

Responsabilidad social corporativa internacional: impacto en la reputación y lealtad del cliente

Contact Info

Product

Resources

About