Proceedings of the ACM 2011 Conference on Computer Supported Cooperative Work 2011
DOI: 10.1145/1958824.1958874
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Increasing commitment to online communities by designing for social presence

Abstract: The existence and survival of online communities depends upon the commitment and retention of their members. This paper compares alternative ways of designing online sites to increase member commitment. We report the results of two experiments conducted within a Facebook game application. The results show that designs can increase commitment and retention of players either by visually highlighting individual members, or by emphasizing the community as a whole. These designs influence commitment through differe… Show more

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Cited by 83 publications
(51 citation statements)
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References 16 publications
(12 reference statements)
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“…Farzan, Dabbish, Kraut, and Postmesfound that interpersonal attraction and group saliency may increase group members' commitment and increase retention rates in virtual communities. They examined the notion of commitment in online communities by emphasising on interpersonal relationships between individuals and the saliency of a community as an entity [33]. This study draws on the social identification theory -when social identification is great,then group attraction is great and members value being a part of the group and desire to be valued members [34].…”
Section: Social Integration Theorymentioning
confidence: 99%
“…Farzan, Dabbish, Kraut, and Postmesfound that interpersonal attraction and group saliency may increase group members' commitment and increase retention rates in virtual communities. They examined the notion of commitment in online communities by emphasising on interpersonal relationships between individuals and the saliency of a community as an entity [33]. This study draws on the social identification theory -when social identification is great,then group attraction is great and members value being a part of the group and desire to be valued members [34].…”
Section: Social Integration Theorymentioning
confidence: 99%
“…Increasingly, empirical studies suggest that the influence of interactions in social network extends to behavior outside of these networks, as well [9]. An obvious question, studied from a system-building perspective in [10], is how to design or modify social networks to maximize the participation and engagement of its users.…”
Section: Introductionmentioning
confidence: 99%
“…Presence features can focus on individuals when we want to create a bond-based commitment or it can focus on teams, which would create an identity-based commitment (Farzan et al, 2010). Social presence has been a critical factor for the acceptance of a service and promoting continuous usage (Shin & Shin, 2011).…”
Section: Academic Approachmentioning
confidence: 99%