Increasing Article Findability Online: The Four Cs of Search Engine Optimization

Marks, Taryn; Le, Avery

doi:10.2139/ssrn.3204550

Cited by 5 publications

(5 citation statements)

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“…A further factor identified by various authors is that the search term has to coincide exactly with a term in the documents retrieved and, moreover, that Google Scholar does not expand its searches through synonyms of keywords in the same way that Google does [68,69].…”

Section: Prior Studiesmentioning

confidence: 99%

Language Bias in the Google Scholar Ranking Algorithm

2021

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The visibility of academic articles or conference papers depends on their being easily found in academic search engines, above all in Google Scholar. To enhance this visibility, search engine optimization (SEO) has been applied in recent years to academic search engines in order to optimize documents and, thereby, ensure they are better ranked in search pages (i.e., academic search engine optimization or ASEO). To achieve this degree of optimization, we first need to further our understanding of Google Scholar’s relevance ranking algorithm, so that, based on this knowledge, we can highlight or improve those characteristics that academic documents already present and which are taken into account by the algorithm. This study seeks to advance our knowledge in this line of research by determining whether the language in which a document is published is a positioning factor in the Google Scholar relevance ranking algorithm. Here, we employ a reverse engineering research methodology based on a statistical analysis that uses Spearman’s correlation coefficient. The results obtained point to a bias in multilingual searches conducted in Google Scholar with documents published in languages other than in English being systematically relegated to positions that make them virtually invisible. This finding has important repercussions, both for conducting searches and for optimizing positioning in Google Scholar, being especially critical for articles on subjects that are expressed in the same way in English and other languages, the case, for example, of trademarks, chemical compounds, industrial products, acronyms, drugs, diseases, etc.

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Section: Prior Studiesmentioning

confidence: 99%

Language Bias in the Google Scholar Ranking Algorithm

2021

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“…69 "[S]tudents and academic researchers often turn to Google Scholar to conduct their initial scholarly searches, instead of library catalogs and…databases" because of what one scholar calls "Google fluency." 70 This preference persists among legal researchers. 71 LexisAdvance and WestlawNext provide Google-like electronic databases for lawyers.…”

Section: Ease Of Discoverymentioning

confidence: 99%

Don't Burn the Books, Read Them!

Watson¹

2018

Int. J. of Legal Inf.

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Why do we still have books? To answer this question with views based not on the market trend, nor on the popular feeling that print is outdated and irrelevant, but on the American Bar Association's stated mission of Law Libraries to provide resources that enable legal education,1 this article reviews the potential benefits and determents of different types of legal sources using both print and online formats and discusses whether external pressures should outweigh these factors dependent on the audience.

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“…Researchers face challenges to locate, organize, evaluate, and use information, and chemists are "losing their information finding skills" (Baysinger 2016;Brown et al 2007). It has been suggested that Google Scholar is now the first point of call for scholars and that habits developed searching there are translated across to other databases (Marks and Le 2016). Other challenges noted in research is that searching is complex and the selection of keywords and retrieving results is daunting (Khare, Leaman, and Lu 2014).…”

Section: Introductionmentioning

confidence: 99%

The Role of the Academic Librarian in the Sciences of Food and Health

Korjonen¹,

Barratt

2019

Science & Technology Libraries

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This study investigates the information seeking behavior of faculty and graduate students in the sciences of food and health. We compare three food science research sources through quantitative and qualitative research methods of interviews, observational studies, and surveys. We aimed to discover what motivates scientists' information seeking, how they search, what barriers they experience, and how they critically evaluate information sources. We explored faculty perceptions of literature review practice in the field and by their students, their preferences for training and best practice in order to improve research quality. Recommendations for librarians supporting food science and related departments are provided.

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Increasing Article Findability Online: The Four Cs of Search Engine Optimization

Cited by 5 publications

References 0 publications

Language Bias in the Google Scholar Ranking Algorithm

Language Bias in the Google Scholar Ranking Algorithm

Don't Burn the Books, Read Them!

The Role of the Academic Librarian in the Sciences of Food and Health

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