Colonoscopy has been established as the gold standard for the screening of colorectal cancer (CRC). To help reduce the known variations in colonoscopy quality that exist from provider to provider, quality indicators have been established. Good quality indicators that have been established include the endoscopist's adenoma detection rate (ADR), a reportable rate of the endoscopist's ability to find adenomas, attempt of endoscopic removal of pedunculated polyps and large (<2 cm) sessile polyps prior to surgical referral, and cecal intubation. Documentation of informed consent, quality of bowel preparation, and withdrawal time, along with pre-procedure patient assessment and high compliance rates with guideline-recommended screening and surveillance intervals have also been proposed as process-based quality metrics. Despite all these quality indicators, it is the endoscopist's ADR that currently defines the quality of colonoscopy that an endoscopist performs. The benchmark for ADRs is 25% overall, 30% in men, and 20% in women (1).The endoscopist's ADR currently stands as the "gold standard" for quality measures in screening colonoscopy. This is further reinforced with the study by Kaminski et al., that showed an increased ADR resulted in an adjusted hazard ratio for interval CRC of 0.63 (95% CI, 0.45-0.88; P=0.006), and for cancer death of 0.50 (95% CI, 0.27-0.95; P=0.035). This is improved versus those that did not have an increase in ADR, with a decreased adjusted hazard ratio for interval CRC of 0.27 (95% CI, 0.12-0.63; P=0.003), and for cancer death of 0.18 (95% CI, 0.06-0.56; P=0.003) (2). Improving techniques to significantly increase your ADRs will improve the care given to your patients. It has been shown the frequency of "missed" CRC increases dramatically with ADR < 20% vs. ADR ≥20%, of which having an ADR ≥33.5% will minimize "missed" CRC (3). Statistically speaking, on average, for each 1% increase in ADR, there is a 3% decrease in the risk of CRC. Importantly, an endoscopist's ADR is inversely related to the patient's post-colonoscopy CRC risk (3). The importance of ADR has been well established in the medical literature and as a result has been the gold standard in colonoscopy quality.However, is measuring ADR and improving ADR enough? Have we caught ourselves being satisfied with this one benchmark that we do not continue to strive to find other measurements or adjustments to improve the quality of our screening colonoscopies? Despite convincing data of the correlation of improving ADR and decreasing interval CRC, ADR is not without its flaws. Is ADR as a metric that we should be specifically focusing on or on the endoscopist's techniques and improving them that will ultimately result in improving our overall quality of care? At this time, there are new measures that being studied and need to be further studied to assess for efficacy.T h e r e a r e m a n y v a r i a b l e s t h a t f a c t o r i n t o a n endoscopist identifying an adenomatous polyp and hence an endoscopist's ADR. Personal factors...