Incorporating MCDS and voting into SWOT: Basic idea and experiences

Abstract

The idea in using Multiple Criteria Decision Support (MCDS) and voting methods within a SWOT framework is to evaluate systematically the SWOT factors, and to assess them with respect to their priorities. The MCDS method applied initially, and most often, with SWOT has been the Analytic Hierarchy Process (AHP), and the hybrid AHP-SWOT approach has been called the A'WOT. Any MCDS method can, however, be applied; the choice of the method depending on the strategy process in question. In this article, experiences of using the A'WOT method with AHP, SMART and SMAA-O techniques is summarized. In addition, an illustrative example of making use of social choice theory within SWOT framework is presented. The hybrid MCDS-SWOT approach has gained growing popularity, and it has been applied in different fields world-widely. It may provide not only a solid decision support but also an effective framework for learning in strategic decision support, as well as for communication in strategy processes with multiple stakeholders. The Voting-SWOT approach (VotSWOT) fits especially well with participatory strategy processes, as it reflects decision makers' and stakeholders' natural ways of communication.

SWOT analysis applications: An integrative literature review

“…Weihrich (1982) conducted the first application of SWOT analysis in the management and strategy formulation using the Volkswagen Company as a real-world example. A SWOT analysis has been used as a tool for strategic decision making and has been developed in various contexts (Catron et al, 2013;Hjermstad et al, 2011;Ip & Koo, 2004;Kajanus et al, 2012;Kangas et al, 2016;Leskinen et al, 2006;Shinno et al, 2006).…”

Feasibility Analysis of Naval Base Relocation Using SWOT and AHP Method to Support Main Duties Operation

“…A SWOT analysis is able to identify conditions, potentials, and problems with related aspects which resulted in the decision of a number of factors or variables [16]. This combination can efficiently evaluate SWOT subcriteria and thus give them priority in order to allow decision-makers to determine which of those should be given attention first [17].…”